Advertising : Teens And Advertising

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Targeting youth by advertisements happens in all forms and advertising companies are the only ones getting the profit from it. Advertising affects the life of youths lives in many negative ways because it has skyrocketed health risks, lowers self-esteem and increases money spent by youth.

Thesis statement: With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are.

The whole world has seen ads in magazines where the attractive blond-haired person is showing off a bathing suit and a beefy man is looking right at her. Ads like these are misleading due to the impact they put in teen minds. Young teenagers and boys are influenced everyday by these advertisements. Young woman wants to be slimmer and look attractive, the truth is modeling in teen magazine ads have harmful body images. The figures seen in magazine advertisements drive young woman and young boys to put their own body at risk and go beyond what is healthy to attain a certain image of perfection. Teen magazines should forbid advertisements with models with unhealthy body images, causing teens to doubt their own self-worth (Peterson, 1994).

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Teens are the most targeted by marketers because they are the age group that is mostly on their phones and online. The impact of today’s advertisement in the media and magazines is that life is perfect. Celebrities and persons of interest are portrayed as ideal people that many should want to be. Adolescents are heavily influenced by advertisement and their messages they send. sSxuality and body image has always been advertised, however, in today’s society it is increasing every day. For girls, perfect hair, perfect body, accessories, and trendy clothes are consistently marketed. As girls aspire to be like their favorite celebrities, they may do whatever is necessary to reach what they think is perfection. Their desire to get the have a great

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

From viewing McDonald’s dollar menus on the freeways to admiring at the latest iPhone 7 promotions, there is no doubt advertisements have interfered with our lives. While the elderly is beginning to reminisce on the carefree lifestyles they had, adolescents are suffering from the excessive advertisements(ads) that appear on a daily basis. With superfluous advertisements in every direction, a civilian’s attention is easily captivated.

Over half of eight to 12 year olds will spend their own money. This essay is about how advertisers target youth so they feel pressured to buy certain products. The three roles that advertisers play in the lives of youth are that advertisers overwhelm youth with ads, design ads to target youth so they nag their parents, and to target youth so they pressure others.

Isis used the internet to target three teenage girls from Britain, who may have traveled to Syria to join. Isis is using children and young adults in untruthful advertisement in order to draw other children into their group especially young girls. In one posted video, it shows young boys dressed in military attire and Isis bandanas learning hand-to-hand combat. These young boys are known as the “Cubs of the Caliphate” (http://wgno.com).

Ads affect teens in many ways, it makes them independent buyers, it gives them self-esteem problems maybe even social anxiety trying to fit in uniquely and what not. Ads just say what teens want to hear and honestly, this could affect them emotionally and physiologically. They give them motivation to go out and buy their product. Let’s not forget when a teenager wants a product but their parents won’t buy it for them, the ads could make teens more secretive such as trying to buy something that costs a lot of money just to loom cool, but, didn’t ask for permission, or didn’t want anyone to know how much it cost of where they got it from. Teenagers want to look like the gorgeous models they’ve seen on television. Even boys want to look nice and skinny with all their muscles showing. Teens will change eating habits or stop eating to look The Incredible Hulk” and not realizing that everything that’s seen on tv is typically edited or fake. In the long run Ads will say anything to get teens to buy their products. Ads will say that their product will change

Television has a very big impact on how people act. The movie, The Merchants of Cool, proved that people can be persuaded by what they see. Many advertisements are aimed to target the teenage market, since they are the driving force of sales and audiences. People know that teens will do whatever it takes to fit in with their friends. In order for one to appreciate the effects of marketing on teens, one could consider The Merchants of Cool as an example of the sociological factors at play, and the effects of such marketing on school culture and teen values.

Professor Jeff Richards once said “Creative without strategy is called art, but creative with strategy is called advertising.” This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product.

Technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Technology is everywhere. If someone would like to discuss a specific topic about technology, there are many different directions and point-of-views to take into consideration. technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Most of technologies finest inventions, clothing, etc. All are developed to please teens. Advertisement agencies are used to help push these inventions forward, by using different tactics. Tactics such as peer pressure, celebrities, and exploiting insecurities (What is the impact of advertising on teens?). Sadly, these tactics work on most teens due to the teen

"Teens are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place"( ). Teens lives are filled with stress.