Advertising Term Paper with Case Study

6753 Words Oct 17th, 2008 28 Pages
Advertising, What Is It ?

Advertisements are methods used to commercialize a product or anything else, such as AA meetings, a garage sale, etc. Advertising is used mainly to influence specific audience or all audiences to buy the product. For example, my product is advertising Reebok and is concentrating on people who play
American Football. The advertisement is using the testimonial* method to advertise Reebok.
The purpose for advertising is to commercialize a product or anything else to a certain audience or to any audiences. Another purpose for advertising is to persuade people to buy the product so that you'll get more money. A third purpose is to make the company a bigger name by getting more buyers. For example, the purpose of my
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In order to attract audiences, advertisers use various techniques on their advertisements to make people aware of the firm's products, services or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques.

The effect that advertising has had on consumers is of consequence to everyone due to the nature of capitalism. "Defined a consumer is someone that acquires goods or services for direct use or ownership. Advertising is the activity of attracting public attention to a product or business, as by paid announcements in print, broadcast, or electronic media (Dictionary.com)." Consumers see a need for items that can make their lives healthier, more enjoyable and convenient. What advertising does for consumers is that it alerts them to the benefits that they may expect but at the same time advertising may also open the door to deception.
Advertising is a multifaceted means by which a company or an individual may market a product or service. Advertisements can be seen in books, journals, magazines and newspapers. And, can also be heard on the radio, while viewing TV or by surfing the Internet. "One form of advertising is Co-operative advertising is done when a group of businesses with similar interests work together

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