Advertising : The Goal Of Advertising

969 Words Oct 24th, 2015 4 Pages
The goal of advertising is to convince the consumer will be better with the product. Their main concern is to sell the product. They care about the money more than they care about their product’s efficiency. Everything is being advertised today. You can watch a commercial and suddenly feel a need for the product. Advertisers will “make” you by the product by having a creative name of their product and a catchy slogan. Commercials can have an impact on our culture because of how advertising is performed. Anywhere a person looks, he will always see some form of advertising. Billboards, posters, fliers, and other print media are visible almost everywhere. All these promotional materials aim to inform people about the existence of a certain product or service. Every advertisement carries a specific message. With its creativity of presentation, advertisements done in printing media usually influence the way people think about a product, service or idea. Advertising has been proven to be a powerful source in terms of persuading society to patronize the product, service, or idea that a firm is selling. They judge the nature of the society and keep us up to date with the changing trends. Commercials provide general awareness and valuable information about the products or services available to the consumer. They focus more on the benefits that consumer will get from the product, rather than the product itself. Advertising has a lot of good impacts on society, it can also have a bad…
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