Advertising : The Real Beauty

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

In the media, the advertisements play a big factor in the promotion of the ideal body image across the various platforms. Advertisements are usually seen on a daily basis from billboards, flyers, public transportations, and the internet. The advertisers use many different techniques to draw in consumers. The models that are used by advertisers are generally the ones that fit the ideal body image. Additionally, the models are further enhanced using photo shop and other editing tools to perfect their bodies. According to a Journal of Applied Biobehavioral Research, “Fashion media are one of the strongest transmitters of unrealistic body shape and appearance ideals, and have been consistently linked to widespread body image and weight concerns among women in western society” (Catherine M. and Chandler). The false deception that is created of the ideal body image by the advertisers leads many women to being dissatisfied about their body. Models who qualify to be models are not meeting the standards of the ideal body image. Their images can be altered to make them seem as if they have the ideal body image. People who are dissatisfied with their body are comparing themselves to something that is impossible to achieve. Advertisers are able to promote and sell products successfully since they have thin models that are attractive. Consumer will not buy products

Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youth to believe and aspire to become this contemporary based view of what beautiful is.

My artifact for society today is a bunch magazine advertisements because I feel like the world runs on advertisements. Our minds are constantly being sold to advertisers. Anywhere we look, we will always see some form of advertisement. Billboards, posters, magazine covers, and other print media are visible almost everywhere. If Julianne hough or Katy Perry never advertised for pro active would any of us really try it? I mean they’re famous and they would “never” lie to their fans right? If kate Hudsons photoshopped abs of steel were not on the front page cover of “Women's Health” would we really believe the capitalized bolded words under it that says “Crazy-Hot ABS! in 15 minutes - shortcuts to a lean, sexy belly” with a arrow to her abs. advertising

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

Advertisements set the standard of beauty because an audience perceives what is being distributed as an “ideal woman.” If she was not the “ideal woman” then why is she on the cover of all the magazines? In Media/Society: Industries, Images, and Audiences, David R. Croteau and William D. Hoynes write, “The most visible ad is the cover of the magazine. The standard image of the ideal woman on the cover suggests that purchase of the magazine will provide clues to how and what to buy in order to become the ideal woman.” This woman on this magazine, they claim, is simply being used as a form of covert advertising to sell products (182). The mindset is that if a woman purchases all of the products as the one on the cover then she will then be the “ideal” woman and will be in a comfortable position in that aspect of her life. She will not have to worry further of beauty. However, that is unrealistic as humans cannot reach perfection and even if they were exactly similar to the ideal woman the media would simply move on to the next interpretation of

As markets grow and develop so do advertisements and people’s wallet size. Many of the articles and even videos we see today have some form of click-bait to them. Many people have felt the urge to click on an article or link that seems appealing. Yet come to find out it’s just an ad for some weird product or service and as consumers, we buy into it. Many of us are unaware of today’s advertisements in the news, TV, and magazines.

A popular goal for many businesses, especially in the fashion industry, is to provide quality products to customers. Especially within the world of fashion, keeping customers loyal and happy is important for any business, because customers mean sales and sales mean profit. Therefore, this is why providing quality products is one major goal of Ralph Lauren’s mission statement. Ralph Lauren understands how having quality products that satisfy customers impacts the loyalty of customers as well as the growth and continuation of the business. When customers are not happy, they do not buy. Also, when customers do not buy, they generally go to competitors. Furthermore, when customers are not happy, they often tell others of their displeasure. Word-of-mouth

There is a lot of pressure from American society to be beautiful. It seems like who we are depends on how beautiful we are. We see beautiful people everywhere. When we open a magazine, we never see some 400-pound woman on the first page. Instead we see a woman who is 23% skinnier than the average American woman. Advertisers show stunning models living the perfect life to try and entice us into buying their product. They give the illusion that if we buy their product, we will become beautiful and have the desired life. Advertisements don't try to get us to buy a product so that we will be better people; they sell products because we can be beautiful if we own them. For example, while flipping through the pages of Cosmopolitan we saw an advertisement

Why is the model industry, creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youth to believe and aspire to become this contemporary based view of what beautiful is.

     There are numerous ways people are manipulated by the media, but the concern of outward appearances has always been one of the main portals the media uses when advertising. Everyday, people come across some type of advertisement, wither it be watching television, seeing billboards, reading magazines, or listening to the radio. These advertisements all instill into people’s heads, what they are is not good enough. Most advertisements show photos of women and men with no wrinkles and flawless skin, no fat and built bodies, or stylish clothes and trendy accessories. These types of advertisements give men and women an unrealistic perspective of what they “could” look like, not suggesting

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

In today’s modern time, we are evolving in the digital world at a rapid rate. We can no longer live without an ad popping up with every turn we make. Usually these ads come across as playful or appealing depending on the demographic. As time progresses from early forms of advertisement, we are seeing an alarming trending in the way ads have portrayed men and women as unrealistic body figures. Ads tend to sell a type of perfection to the consumer, say that we must have a perfect body, look, or style. In a recent article posted to magazine.org they defined the current state of

Back in April of 2013, Spain had gained a new sense of advertisement – lenticular printing. Lenticular printing is a photograph that gives off a different message depending on the angle it is viewed. Due to this new process the ANAR Child Abuse Hotline had gained a new means of communicating to the younger generations. In the advertisement by Fernando Riveros, Matias Lopez Najavas and Maria Salomon, it shows a little boy around the age of seven to ten. In the adults’ view, there seems to be nothing wrong, except with the boys’ solid face. He looks like something is wrong. The message along with the adults’ view is “Sometimes child abuse is only visible to the child suffering it.” This message is only visible to persons whom are four feet, five inches and above. But, with the child’s view, the advertisement takes a turn for the worse. In the child’s view, the little boy has bruises on his right cheek/jaw and lip. The message for the younger generations is “If someone hurts you, phone us and we’ll help you.” The child’s view can only be seen at four feet, five inches and below. The child’s message cannot be seen by the adults and can only be seen by the young viewer. This picture has a giant meaning to it – the younger generation has a voice.