Advertising Towards Children During The Late 70s And Early 70's

Schlosser’s article, “Kid Kustomers”, discusses the highly popular topic of children being targeted by vicious advertisers. This topic is remarkably appropriate for today culture due to the abundance of advertisement thrown into every child, man and women’s everyday life. The rapid growth of advertisers and their plans to target children in order boost sales in a company has compelled the writer to cover this topic and discern the truth. Schlosser’s article educates readers in an effective manner due to, exceptional use of rhetorical appeals, the quality of information presented, and the tone and style he uses.

Throughout the decades, marketing to kids has been becoming very intensive. There are several reasons to back up this statement. Marketers infiltrate kids lives, and advertisers use personalized advertisements to a child while using technology.

First off, marketing to children has become a favored way for companies to succeed in earning money. Since marketing to children has become an efficient way for companies to get children to buy their products, the income of the amount of money companies make from children has dramatically increased throughout the years. To illustrate, in ‘’Study Shows Fast Food Companies Aggressively Market to Kids, Minorities’’ to explain the amount of money marketers spend on marketing to children, Wartman states ‘’Indeed, the $4.2 billion dollars spent in 2009 on advertising by the fast food industry is working… 40 percent of parents report that their children ask to go to McDonald’s at least once a week and 15 percent of preschoolers ask to go every day’’ (Wartman). In this quotation, it is clear that companies are wealthy, they spend an excessive amount of money only to provide advertisements. This technique of advertising works well since it is proven that children want to go to McDonald’s every day, that is because McDonald’s

From the glossy pages of a magazine to the intensity of product placement in films and TV, advertisements targeted at children are often questioned on whether or not they are ethical. Disparities arise because people are unsure if it is more important to prioritize the success of businesses or to take into account the effects the advertisements may have on children. A detailed analysis of both arguments is necessary to determine whether or not children's advertising should be regulated.

The other side to targeting children to advertising is as plain as vanilla ice cream. Do companies want money? Of course companies want and need money to stay alive in the buisness world.

Advertisements targeting children in the United States should be monitored as well as limited. Children are easy targets for new items they see on commercials, whether it be on television, the internet, or even the radio. Too much advertising on particular items such as, toys or electronics, fast foods, or junk foods are teaching our children to ask for everything they see, regardless, how it effects their feelings when they cannot receive it.

Children’s understanding to advertisement is different from adults perspective as our minds are already developed. Television commercials for snacks, sweets, and fast food are the mainstays of advertising to target children. With so many electronic devices and television, children are bound to run into a fast food commercial. Have you seen the “2 for $4 mix and match” or even from the dollar menu? It might be cheap and look really good on television, but it is unhealthy. “Most fast food restaurants stepped up advertising to children and teens,” said Jennifer Harris, the Rudd Center’s director of marketing initiatives and lead author of the report. “Most advertising promotes unhealthy regular menu items and often takes unfair advantage of young peoples vulnerability to marketing, making it even tougher for parents to raise healthy children.

Companies spent over $17 billion in 2011 just for advertising to children.Companies fail to acknowledge the harm they are doing to children and are taking advantage of children’s inability to identify when and how they are being manipulated. Eight to Twelve year olds see twenty-one ads or more per day on over fifty hours and forty-eight minutes watching ads per year noted in an article in American Psychological Association called “The Impact of Food Advertising on Childhood Obesity . There are fast food problems associated with kids being exposed to advertising.

As society grows more and more ads come out everyday. But the big question is should they target kids? Some believe that these ads are leading to persuade kids with flashy looks or the name it is and others disagree.

How would you feel if you knew fast food corporations were directing their ads towards your kids? During this presentation, we will be going over how the fast food industry only cares about your money and not your health. These actions are affecting our society as a whole as well as other countries and how refusing to buy fast food will affect the economy. All of these actions will affect the U.S as a whole. I will talk about how obesity effects the youth, society, and how it affects the economy.​

I am responding to a group presentation that I gave with Konnor Miller and Sephora Mentado over Analyzing Children Commercials and Advertising. The three of us gave this presentation on Tuesday, November 24th before Thanksgiving break. We started off our presentation by playing part of a short YouTube video on the effects of commercial advertising on children. This video showed how most young children are unaware of the amount of advertising they are exposed to, or do not recognize what advertising is at all. The video went on to show how children are able to remember commercials and products while forgetting important political figures such as the president. It also listed

Did you know that a total of $500 billion dollars is spent a every year on advertisements world wide? Over the course of time, people everywhere have become so accustomed to seeing advertisements in their daily life that they don’t even realize their presence or take note of the harm they are inflicting.These powerful ads can influence adults drastically… and if advertisements can be so powerful to adults, imagine what they can do to kids! Being as gullible and trusting as they are, children are the most vulnerable group to target. It is unacceptable for companies to advertise to children because advertisements introduce body image problems, family conflicts, and sexism.

Some will argue that directing advertisements towards children can be harmful. I say to use it as a teaching tool and let our children learn something. There are lessons for everything in life. Why not turn marketing styles into one as well?

Stephanie Clifford believe that there is a thin line between advertisements towards children. She believed that, “children do not have the fully developed cognitive skills necessary for making such an informed decision.” (Taking Sides, Page 161) Stephanie believes that children can be easily manipulated at a young age. You can easily influence children with an

Having learned that advertisement plays an important role in society day in and day out, we tend to look everywhere for it, whether it is through the media or written between the lines. Advertisers need to address the message with understanding so that kids acquire the meaning of what is being targeted rather quickly than having to play with a kids' head. Kids are demanding so much from their parents at such an early age that we may in the future begin to see infants getting the message from advertisers that target them. I think advertising in the future will continue to grow and create a meaning targeted just for