Essay about Advertising and Childhood Obesity

2520 Words 11 Pages
Americans have always had the mentality that bigger is better. Bigger cars, bigger houses, and bigger salaries are just a few ways that Americans supersize their lives. But, there is one other thing that has been growing in American households: their weight. Portion sizes are out of control, video games always beat a playground, and everything is motorized. This is the way that American children are growing up, and out. But in a society that is so obsessed with looking good and thus, thin, how are these children getting so large? Advertisements. The news has been attacking advertisements aimed at children, and rightfully so, they are showing unhealthy lifestyles and eating habits in a socially acceptable way. Children watch cartoons. …show more content…
Thirdly, the sides will be analyzed and evaluated to show the need for restrictions on the advertisements. And in conclusion, an overview of what types of effective restrictions will be reviewed, as well as a description of how they would be put in place.
Discussion
According to William Ramsey’s article found in Federal Communication Law Journal’s, “Rethinking Regulation of Advertising Aimed at Children,” a debate between the Federal Communication Commission (FCC) and the Federal Trade Commission (FTC) and advertisers, has been in place since 1970 debating the need for regulation of advertisements aimed at children. Ramsey explains that after a thorough investigation, “the FCC issued a policy statement asking networks to voluntarily limit the amount of commercial time aired during programs directed at children” (Ramsey, 2006). The FTC agreed and released a document known as Notice of Proposed Rulemaking, which stated that a major regulation must be put into place during children programming. Political and public response was so negative that Congress stepped in not only by “passing legislation limiting the FTC’s power to enforce any rule relating to children’s advertising, but also by failing to renew the FTC’s funding, in effect shutting down the agency temporarily.” It wasn’t until 1990 that another motion was put into place, Congress passed the Children’s Television Act (CTA), which “instructed the FCC to enforce
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