Essay about Advertising and Childhood Obesity

Television and advertising companies have been linked to childhood obesity. Advertisers spend on average two million dollars in the United States each year marketing food to children. The

Childhood obesity in America has been a big topic in the last decade. Within the United States and the high drive society we have, more people every year are eating improperly. The improper diet we are feeding our children is slowly killing them. Chicken, broccoli, and carrots are getting substituted for McDonalds and Burger King. The numbers do not lie every year more and more children are becoming obese, big question is why? How can we combat this epidemic? And how can we reverse these trends? Obesity leads to many problems including diabetes, high blood pressure, coronary heart disease, coronary vascular disease, heart attack, stroke, and even some cancers. This is why through statistical analysis, proper diet, and proper exercise we can combat this slippery slope that is slowly killing our children, obesity.

The government may not be the only responsible party for what is going on in America, Fast Food corporations have grown into a part of everyday life. Relentless advertising focused on children with the use cartoon characters and larger portions or extra sizes to entice people. Yves Engler, author of Obesity: Much of the Responsibility Lies with Corporations, points out it’s not only fast food restaurants where unhealthy products are being consumed, but also soft drink companies with high calorie soda pop who are giving money to cash-strapped schools to advertise their product on school televisions. Meanwhile targeting young children who get their parents to buy their products. Engler proposes a solution regarding the increase in childhood obesity by first stating that vending machines should be removed from schools and the

From a consumer aspect, I agree that there is a huge issue with obesity in America; which involves adults and young children. Author of “The Extraordinary Science of Addictive Junk Food”, Michael Moss argued “Today, one in three adults is considered clinically obese, along with one in five kids, and 24 Americans are afflicted by type 2 diabetes, often caused by poor diet, with another 79 million people have pre-diabetes” (477). This information scared me because it is amazing how much Americas are suffering of poor diet. As a parent this

Pollution could be a reason. Pollution in the city can influence our hormones, which can dominate our weight and health(facts). If a adolescent’s family has a history of obesity, a child has a four out of five chance of gaining a disproportionate amount of weight as well due to heredity (facts). Obese adolescents, ranging from ages 13-25, may be more responsive to television fast-food advertisements than people who are not overweight or obese. Research professionals are not certain which part of the process happens in the beginning, rapidly absorbing television fast-food advertisements becoming obese (facts). Approximately 50% of all American broadcasting aimed towards children and adolescents is revolved around food (facts). Foods high in fat and sugar can stimulate the mind’s pleasure structure, which can overwhelm the mind’s capability to notify a person to cease consuming of food and drinks (facts). Americans eat three to four times the recommended amount of fat for each day(facts). French fried potatoes are the most commonly eaten “vegetable” in fast-food drive-ins in the United States

Childhood obesity it is a huge problem. Over the past years, the number of obesity in children has increased. The number of obese children in the U.S. has increased over the past years. The number has obviously also grown due to the video games, computers, and televisions, which are considered to be needed now-a-days, and have begun to take over the importance of exercising. The lack of exercise can lead to obesity, which approaches lots of negative effects. Obesity continuously puts these children at a very high risk of developing many serious illnesses like high blood pressure, asthma, and many more. Even though there are many things that get in the way that can make obesity hard to slow down or stop children from being obese, there are

In the past 30 years, childhood obesity has more than tripled. The pervasiveness of obesity has increased from 6.5% in 1980 to 20% in 2014 among children aged 6 to 11. The prevalence of obesity among adolescents aged 12 to 19 increased from 5.0% to 18.1% during the same 30-year period. With that said, America is experiencing a very serious health issue concerning its youth. Obesity results from an imbalance involving excessive calorie consumption and/or inadequate physical activity. In addition, obesity is mediated by genetic, behavioral, cultural, and environmental factors. The health impact from childhood obesity has both immediate and long-term effects, negative consequences that include diabetes, cardiovascular disease, asthma, and

When a child gets home from school, they grab a bag of chips and a soda then, they sit on the couch and turn on the television and do not move for hours. Children nowadays do not even have physical education class everyday. This is the beginning of very bad eating habits and lack of exercise habits. Even after sporting events, children are rewarded with Little Debbie's and a juice box even if they lose. Adults are teaching their kids that food is comfort. The amount of adult obesity is at an all time high. Nowadays parents are even worried about childhood obesity. The long term health effects are something people should be concerned about. Obesity in America is not uncommon. According to the most recent data,

“The rate of obesity in children has nearly tripled in the last quarter century”(American Psychological Association). Children receive the most exposure to advertisements due to the amount of television they watch and online games they play. At an early age, children shape their first opinions on what they like and dislike, so just by watching advertisements they can develop product preferences for unhealthy foods that lead to poor eating habits. “In very young children, research has found that for every one-hour increase in television viewing per day, there are higher intakes of sugar-sweetened beverages, fast food, red and processed meat, and overall calories”(American Psychological Association). Advertisements targeted at children use colorful images and characters to attract them to their products and add labels like “multi grain,” “no sugar added,” and “all natural” to influence parents to buy their products. But most of these food claims are unregulated and open to abuse. “Approximately 20 percent of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed”(American Psychological Association). Naturally, being obese as children puts them at risk of being obese as adults, which can lead to health problems such as diabetes, cardiovascular disease, and some forms of cancer. In addition, advertising causes

According to the American Academy of Pediatrics research shows that children younger than eight years old are cognitively and psychologically defenseless against advertising. During the 1970s, the Federal Trade Commission (FTC) concluded that it was unfair and deceptive to advertise to children under six years old. Fast food corporations and other advertising industries lobbied Congress to prevent any restrictions on the children’s ads. In 1981 Ronald Reagan refused the Federal Trade Commission proposal and the Federal Trade Commission thought

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Forty years ago in America childhood obesity was rarely a topic of conversation. A survey done in the early 1970s showed that 6.1% of children between the ages 12 and 19 were overweight. Eight years later the same survey was done and 17.4% were considered overweight (Iannelli). “Childhood obesity epidemic in America is now a confirmed fact since the number of overweight or obese children has more than tripled during the last 30 years” (Childhood Obesity Epidemic). “Over the last 20 years, the prevalence of obesity in children aged 6 to 11 years has tripled from 6.5% to 19.6%” (Childhood Obesity Epidemic). As a nation statistics should be alarming. Why are American children today so obese?

The percentage of children with obesity in the United States has more than tripled since the 1970s (“Healthy Schools.”). Childhood obesity is a medical condition that affects children and teenagers who contain excess body fat. This condition is very common today, having about 3 million cases per year (“Healthy Schools.”). A sign that a child is suffering from obesity is when their weight is well above the average for a child’s height and age. Today about one in five school children, ages 6-19, are obese (“Healthy Schools.”). I will be addressing the causes, health complications, treatments, controversy, and supporting obese students.

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity