Advertising and Marketing Using Social Media - Itunes

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

We will need users feedback to tell us how we can improve our idea, but we will also want them to know that our product is out there and it can work. Further down in the development of our application, an increasing number of users will need to be exposed to our product to let them know they have such a resource they can use. Facebook will be a key platform for us to tailor our promotion to our target users. As author Gary Vaynerchuk underlined in his article about the rise of video marketing on social media, Facebook is a powerful platform that allows video content to rapidly reach a large audience. Furthermore, Facebook, as other social medias, offers the possibility to have a two-way relationship with end users, translating into a massive potential in terms of connectivity and data gathering, and we ought to use it to our

The company will also use the Facebook and Twitter accounts to promote the new products. As Vietnam experienced a good growth in the number of people using the internet and smartphones, the social media sites become a must for the two new products. Moreover, the Vietnam population is considered young, the social media sites such as Facebook and Twitter even play significant roles in promoting product awareness and building long term customer relationship and

By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. Apple targets certain groups and seems okay with not trying to dominate the entire cell phone industry. By using websites like Facebook, Twitter, Snapchat, and LinkedIn, Apple can reach college students, adults, and like-minded professionals. All of these websites listed above already provide a B2B model for advertising to include in-depth analysis of the market being reached

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Since 2013, J. Crew has transformed its branding from a print only catalogue to more intricate social media and digital marketing tactics to increase it brands strength. Under its 2013 annual SEC filing, the company’s marketing and advertising strategy focused more on print catalogue, but the following year, J. Crew’s strategy focused on communicating its brand message to customers through websites, catalogues, email marketing, online advertising, and social media. Due to its increase in social media presence, the company has seen a large growth opportunity in Facebook and Pinterest. Its newly focused marketing strategy has resulted in an online audience that is willing to spend twice as the average customer. J. Crew uses Facebook more as an online catalogue to keep its customers and followers informed on new

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

The Facebook fan page had increased number of likes making them acquire their fixed goals. Conversely, The Limited had a mission of enhancing their marketing outreaches far beyond the standard approaches so as to develop its database. The objective was to find out the responsiveness of its current customers and use Dukky’s viral Peer Sharing to expand the customer database. The strategy in achieving this was to send an email with an offer of $10 off of a $25 purchase to its current customers. Clients were walked through an interactive process of sharing the offer with friends on 287 social networks. In so doing, 25,000 emails were sent to customers with 3,695 clicking on the link to get the offer. The campaign response stood at 24.75%. Poll results indicated that The Limited received information on how their customers preferred to receive the promotional material, where they shopped most and type of fashion they basically shop. Eventually, The Limited was able to capitalize on word of mouth marketing through its campaign. Additionally, the integration of Viral Peer Sharing proved extensive in 50 states and at the same time expanding the customer

consumers have started to avoid traditional ads and increasingly connect to their social networks to guide buying decisions. Therefore, advertisers might consider prioritizing social media as an advertising strategy to reach potential consumers as 74% of consumers rely on social media to inform their purchasing decisions. Perhaps a case from McDonald Taiwan have illustrated how advertisers can connect with the audience in an effective way by creating appropriate content on social media. The brand wanted to connect with people on an emotion and encourage the consumer to link McDonald's with feelings of love and togetherness. The brand took advantage of Mother’s day. It has decided to surprise three employees who cannot make it home for the mother’s day with a visit from their mom. They captured on the film the mother's journey and the employee emotional reaction as they found their moms walking into restaurants. As the result, it has generated 7 million views and 170,000 shares in 2 weeks. More importantly, it has reached 13 million potential customers as Martin (2012) suggests that the increased awareness leads to potentially greater sales and markets share in the future. In this advertising campaign, Facebook played a crucial role in term of auto-playing feature, not to mention, Facebook has significant popularity and considerable

Engaging with customers has come a long way from telephone calls and emails. Even department stores realize that a simple "May I help you" is not what it used to be. Just a few years ago, customers had to drive to different stores, compare prices, and get the details of a product before purchasing it. This is no longer the scenario; technology has become the biggest form of communication. While just about any product can be fount right at your fingertips, marketers know the best tool to engage with customers is Social Media.

The scope of this project is to analyze similar or comparable organizations like Amazon and Barnes & Noble, and compare their communication strategies on Facebook. The gathered and analyzed information will explain and help to understand the way these organizations have been performing their social media strategies and the different results obtained to stay ahead of business.

The use of the company's website and local advertising basically provides an online platform with which customers can order their products without having to visit the stores. However, unlike these aspects, social networking would provide numerous advantages to the Specialty Shop including establishment of meaningful connections and deepening relationships with customers through various networking tools.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

Over half of all adults use social media, and 70 percent of Facebook users visit the platform daily. It is important to maintain and regularly update your online social media assets. These are the avenues that draw consumers to your main webpage and eventually will result in the consumer patronizing your venue. The more times you can deliver your brand message to a consumer, the more likely that consumer is to patronize your establishment. You can use different mediums for different promotions. For instance, you can use Facebook to introduce regular blog posts to your audience while using Twitter to promote last-minute deals such as a drop in room rates due to low occupancy.