Essay about Advertising and Obesity

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Obesity is defined as an excessively high amount of body fat or adipose tissue in relation to lean body mass.[2] According to data from the Center for Disease Control (CDC), during the years between1988 and 1994, 45.3% of American white males and females, 60.1% of black males and females, and 64.5% of Hispanic males and females were obese.[3] Since obesity has been rising at an epidemic rate during the past 20 years in the United States, reducing its prevalence among adults to less than 15% has become one of our country's national health objectives for the year 2020.[4] This recent epidemic of obesity has created many health problems nationwide, such as increased rates of type 2 diabetes, heart disease, high blood pressure, and …show more content…
To analyze how the media help to shape the values of our culture, I chose advertisements and articles on weight reduction which appeared in the magazines People Weekly, Working Woman, and Prevention. The ad in Working Woman entitled "Now, I Believe in Miracles!" focuses on the diet pill called Xenadrine. The ad features a young woman who lost 84 pounds in 12 weeks using Xenadrine. She is pictured both before and after using the drug. The ad claims that Xenadrine, the #1 diet supplement in America, is clinically proven to increase fat loss an extraordinary 38.6 times more than will diet and exercise alone; it also claims that one can feel the results immediately.[6] The second work I examined is People Magazine's article on a surgical treatment performed on Carnie Wilson, a musician, who lost 150 pounds after having surgery to remove excess skin and shrink an enlarged stomach. In the article, the authors applaud her ability to make such a brave decision.[7] The third work is Prevention ad; it is about weight-loss herbs that help people overcome obstacles to diet and exercise. It is an

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