Advertising and Promotion Strategy Name Institution

The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Marketing works behind the scenes to execute a great marketing message. Marketing is also reasonable for the business website, social media platforms and events. Marketing is the heart of any business. Without communication with consumers, the consumer will likely go to the competitor. Consumers expect to hear a response within 60 minutes on social media if they are upset with the product or service. Problem solving skills when responding to these messages is essential to keep the consumer happy. It is the marketing/media specialist individual responsibility to reach out to the consumer, adapt, find a solution, and resolve it. In both areas, it is important to have ambition to have the desire to want to do this for the consumers as well as time and passion to keep the company name in good standing. As people review companies on every kind of website from trip advisor to Facebook, it is very important to care about the

Marketing is the driver behind the sales of products in either local or international market. Marketing refers to a form of communication between a firm or seller and their customers, with a goal to sell their products to the customers. The key aspect of marketing is communication. Different companies have different marketing strategies. Good marketing strategies lead to successful sales. It is through the marketing strategies employed by a firm that enables it to outdo their competitors. The organizations face huge challenges in the international markets which have to be handled properly to ensure the organization succeeds in its operations. Several lessons can be drawn from a marketing strategy. International organizations use corporate websites and the social media to enable their marketing is progressive and covers huge numbers of targeted customers. An example of an international organization that carries out marketing at the global level is the Apple Company Inc.

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

The consumer must establish what standards they expect and they do that by backing companies, such as Walmart with their wallets.

I also realized how important it was for businesses to reach out to the appropriate audience through different communication channels in order to expand their market share. A simple case I was able to observe was when I used to work at the Morris Inn, at Notre Dame University. The Marketing team of the hotel established many technics to get as many customers as possible in an environment where rivals like Hilton hotels, and Fairfield Inn & Suites were fighting for a fair share of the market in the area. One of their most effective technic was giving particular

Marketing is an indispensable tool which every company applies in their day to day running and management. Marketing focuses on how to reach consumers and create awareness of the available products and services offered by a particular company, (Hulepete & Hathcote, 2005). While doing marketing, a general assumption is made that the message will reach targeted markets and will be perceived by the consumers as intended by the sender. Due to the coming of several companies to form a particular industry based on the similarity of the products or complimentary nature of the products and services offered, marketing has become quite popular across the globe, (Hulepete & Hathcote, 2005). Each company within the industry uses every available channel to make their products and services visible to the consumers.

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

I will continue to say that marketing is an essential component to a business’s success in such a competitive environment. Businesses must plan and utilize strategy to gain competitive advantages and stay in the arena with their competitors. Once a business fails to properly plan and strategize they will most likely falter in today’s business and economic environment. This is why understanding particular marketing concepts and tools such as the strategic planning process and market segmentation are essential to devising and executing a successful marketing campaign. To further reinforce these concepts they will be applied to my own marketing campaign for a new product that I developed which is designed to take personal electronic

As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).

For as long as business have been around companies have been using efficient marketing strategies to promote the growth of their companies. From this we have developed the most modern techniques possible while still staying true to old methods. This technique has allowed companies to reach multiple age ranges across the board. We will take our time to explain what it takes to market a company, while creating our own take on their strategy to renew it for the upcoming year.

Instill the belief that the company is a set of capabilities, not just a product or brand.

Consumer behaviour is complex and a company has to fit their product more closely and satisfy their customer needs more fully than the