Advertising and Sales Promotion of Parle G

It has wide range of products in the market and almost all the products getting success in the market.

Long Term outlook Here P&G takes the time to analyze each opportunity carefully and prepare the best product, then commits itself to making this product a success. It struggled with Pringles potato chips for almost a decade before achieving market success. P&G has

Al Ikhsan uses celebrities to represent the ideal customer or user of the firm’s products. The company’s advertisements present highly popular personalities, such as professional athletes. The target customers see that their favorite celebrities use the company’s products. As a result, the customers are motivated to mimic the behavior of these celebrities. Through the use of celebrity figures in advertising, Al Ikhsan’s marketing communications mix promotes the firm’s products to customers by motivating them to mimic how these celebrities prefer Al Ikhsan.

Another challenge that P&G faces is that, they use a multi-brand strategy, creating new brand names in existing product categories. This allows P&G to dominate a reseller’s shelf space with multi-brands. However, with this multi-brand strategy, one brand could easily affect another through association. A scandal relating to another P&G brand could negatively affect the customer relationships built by another brand with a customer. This is potentially disastrous, because if one or more of P&G’s brands erode significantly, their financial status and market positioning will be adversely affected. (Kuhn, 2012).

Introduction This assignment is based on the Pillsbury case study; Pillsbury Cookie Challenge written by Natalie Mauro (2011). The aim of this paper will be to discuss the opportunities Pillsbury can utilize to improve their performance in the refrigerated cookie market. While answering this question, I hope to asses the most promising target markets that were presented in the Pillsbury case study, as well as how research results can inform branding decisions and what type of communication plan would be the most effective for the company and their refrigerated cookie segment.

Baker, W. 2013. Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference by William Baker, J. Wesley Hutchinson, Danny Moore, and Prakash Nedungadi. [online] Available at: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6570 [Accessed: 12 Nov 2013].

This report is a study of brand personalities and how they can “rub off” on their consumers. This is how the consumer perceives themselves after they use that brand. This article is important because it shows how a brand can affect the consumer. If a brand can capture a personality of a certain person, the more likely that person will stick with that brand. Brand loyalty is a very important aspect of marketing and can produce a lot of good for the brand. Even though this may seem natural, what if a consumer was to start using a new brand of products? Would their personality match the products they use or

Hollywood and Bollywood (movies produced in India) are two of the growing and profitable movie industry in the world. In 2016, Hollywood led the role of the most profitable movie industry in the world by generating $11.4 billion dollars in revenue. On the other hand, in the same year, Bollywood released the largest number of movies in the world and was the fifth most profitable movie industry in the world that generated $1.9 billion dollars (Kiprop, 2017). The prevalence of product placement has been profoundly noticed in both Hollywood and Bollywood movies. Research suggests that such placements increase brand awareness and enhances positive attitude among the viewers. Similarly, it also plays a huge role to increase the brand equity (Michael et al., 2009). In simple terms, people are exposed to brands in movies, which causes them to perceive brands in a positive or negative manner by subconsciously relating it to the storyline.

In a survey, it was found that customers put prime importance to the quality of the product compared to price because of the health implications biscuits can have. One of the reasons why Britannia

Notably, one of the core strengths of Nestlé is the strong brand image they have which inspires trust in consumers. Nestlé are able to build on this reputation to extend their brand categories. Further, recent efforts to follow corporate social responsibility strategies have heightened the firms approach to sustainability, which is aligned to current expectations from the consumer market for firms to take a greater responsibility towards the wider macro environment. Moving on to a critical analysis of the weaknesses of the company, one of the core weaknesses of Nestlé is the content of some of their products, which marks a move away from healthy eating initiatives. For example, Nestlé produce a number of confectionary goods including sweets and chocolate bars. Nestlé will in the future have to work with the UK government to ensure that a clear marketing message is put across for such treats to only be enjoyed alongside a balanced diet. Overall, however, Nestlé’s strengths overshadow their weaknesses and many of the weaknesses are being tackled by strategic actions. Recognition of the firm’s opportunities and threats leads to a discussion of the value of internationalisation and in particular the opportunities present within emerging economies. Further, the development of capabilities and thus

The GE commercials have always been a favorite observation for people of all ages, all around the world. The catch phrases, such as “we bring good things to life” and imagination at work, have lasting impacts on the audience. Advertising Age (Islam, 2014, How GE Gets Content) has a report that talks about GE’s innovative means of distribution and encourages other businesses to look at how GE makes distribution so successful. The first step is creating a marketing campaign that

This article investigates the effectiveness of brand placement in movies. Brand placement is an advertising technique used by companies to promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media (Product Placement, n.d.). Previous studies have shown that not all brand placements are equally effective. Early studies have shown mixed results regarding the consumer’s ability to remember the brand appearing in the film or television. Additionally, placement has shown weak or non-existent results towards brand attitude. The authors of this study investigated the interaction of prominence (how prominently the brand is represented in the movie) and plot connection (how well the placement is related to the movie’s story line) on actual moviegoer’s’ recognition of brands and their attitude towards them (Dens, DePelsmacker, Wouters, & Purnawirawan, 2012).

In the past decade, many researchers have paid attention to impact of advertisement on brand awareness and customer behaviors. Building an awareness of brand in the market is a goal of every organization; it offers the prosperous benefits for firms including larger profit margins, higher brand extension opportunities, greater intermediary cooperation (Ranjbarian, Abdollahi and Khorsandnejad, 2011). The strong brand images provided by the companies through advertising add recognition and value to company’s products and make it different and unique from its competitors. As known for decades, advertising has been always an imperative tool as well as one for the main strategies used for introducing and promoting a new product in the market by creating an innovative idea though media to attract the intention of the prospective customers. “Advertising is important tool in creating awareness among customers” (Hamdee, 2013). The fundamental purposes of advertising is to inform the potential customer about an emergent product and to persuade consumer to purchase some specific goods and services (Scutaru, 2010). The high availability of the media channels such as television, radio and internet play significant role to boost advertising in order to creating image brand and awareness among the customers and public. According to hierarchy of effect model created by Lavide and Steiner explain that there are six steps for perceiving a product advertisement.

This research exhibits the advantage of using a brand in a positive rather than a negative light. If possible, it would be better for the marketers to use a product in the movie in a positive context rather than associate it with a negative context.

According to Kujur & Singh (2017), entertainment marketing also involves the use of well-known people or celebrities to market goods and services. A majority of the companies have adopted this style as a core of their marketing and have experienced significant success in the market. This method impacts positively on the customer's perception of