category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered automobile. Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As the product progresses through its life cycle, changes in the marketing mix usually are required in order to adjust to the evolving challenges and opportunities. The four stages of product life cycle
HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in
India each year and consumption is growing at 10-12 per cent annually. Parle-G or Parle Glucose biscuit are one of the most popular confectionary biscuits in India. For decades, productivity was instantly recognized by its iconic white paper and depiction of a young girl covering the front. The objective of this case study is to find out the reasons for the preference of people in glucose biscuits and also to know why Parle-g No.1 in this segment is. Further, it also brings to focus the infrastructure
international suppliers, Big Foods offers an excellent range of high quality products in the Australian food market. Parle-G or Parle Glucose is a new arrival in Big Foods store. Parle Glucose is a brand of biscuits manufactured by Parle Products in India. And it is the largest selling brand of biscuits in the India and world. 1. The product characteristics and market significance Over 65 years Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns
CONSUMER BUYING BEHAVIOUR AND EFFECTIVENESS OF MARKETING STRATEGIES ADOPTED FOR BISCUITS ABSTRACT In this project the various marketing strategies adopted by the company has been studied and compared on the basis of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Biscuit Industry. It provides the adequate coverage of many issues related to biscuit industry.. It has been made possible by knowing the consumers behavior and by studying the
Others may buy mostly as an impulsive buying 7) Recognition – Providing Tiger biscuits in mid-day meal programs will help in brand registration Britannia Biscuits Tiger biscuit comprises of the 20% sales of total Britannia biscuit sales in India. Britannia offers a wide variety of biscuits, ranging from premium-end to mass class: Glucose Salty Sweet n Salty Exclusive Taste Milk Cookie Cream Multi Grain Tiger Tiger-Banana Tiger Cream Marie Gold 50-50 Bourbon Little
NMIMS UNIVERSITY McDonald’s : Behind The Golden Arches Customer Acquisition and Retention Group RITABRATA GHOSH (316) M.S. DEEPAK BALAJI (339) JIGAR SHAH (350) NIKET SHERLEKAR (354) DISHANT SIDANA (357) The McDonald’s Story - Genesis..........................................................................2 McDonald’: Behind The Golden Arches Business Model.....................................................................................................3 McDonald’s in India..
MIX: 13 12. Objectives 15 13. Positioning Statement 15 14. Overall Marketing Strategy 16 15. Product Strategy 17 16. Pricing Strategy 19 17. Distribution Strategy 20 17.1. ITC Distribution Network 20 18. Promotional Strategy 22 19. Sales Force Strategy 23 1.
INTRODUCTION OF MARKETING STRATEGY Marketing strategy is very much important for developing any of the business. Without it, the effort of the business to attract customer is random and very inefficient. The main focus of your strategy must make sure that your product should fulfill the demands of the consumers and as well as it maintains the long-term relationship with those consumers. To achieve this, you will have to initiate flexible strategy that responds to change in customer demand and perception
EXECUTIVE SUMMARY I, Sushant Rai, feet privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze, the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond