Advertising and Sex

Personally I think that this is a terrible way to advertise something. The only problem is that all companies advertise the same way. What I realized when looking at many advertisements is I noticed all of the different angles advertising companies use are all very similar. That way is to use sex to sell anything and

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

"No it is not right to use sex in advertisements, because the way that they use. It isn't appropriate due to the wide range of age groups that view these advertisements. It would not motivate me to buy a product." Siann Smith

Everyone has heard the phrase “sex sells.” It seems to be a major factor that drives people to buy. Advertisers manipulate this behavior by creating ads that showcase their products as a way to gain love, beauty, and desirability. Advertisers frequently use sex appeal with flirtatious images as an attention grabbing device to play with the public’s emotions. Because the public is a diverse group of individuals, it is difficult to target the masses by focusing on hobbies, sports, or flaws. Because of this, advertisers target sexuality, something everyone can relate to. In the February, 2016 issue of Cosmopolitan Magazine, they overtly demonstrate this. In an ad for Kinky Vodka, they represent multiple sexual innuendoes such as provocative body posing, stereotypical feminine colors, and seductive wording.

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

After reading the article called “’Two Ways a Woman Can Get Hurt’: Advertising and Violence” by Jean Kilbourne, I was a bit attracted by her words.It looks like the more I kept reading her article, the more overstated, she became when she talk about “sex’ and “violence” in advertising.

This paper will analyze the Candie’s Foundation advertisement found in the Seventeen magazine. The advertisement is directed to the teenage audience, and its message is to avoid teenage pregnancy. The Candie’s Foundations is a non-profit organization that prevents teenage pregnancy by providing information and making campaigns. The advertisement will be examined by the use of logos, pathos, and ethos. These three different appeals will help to describe and understand each part placed in the advertisement. This document will describe the purpose of the advertisers and how they influence on audience decisions. This paper will describe how authors feel of the advertisement, and what is their opinion. It will explore the reasons of why those

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for

While research found that explicit sexualstimuli does not adversely affect brand name recall among 18-to-26 year oldstudents, such stimuli was found to exert a negative effect on messagecomprehension among this population segment when there is a substantialvolume of information available for processing (Severn, Belch, and Belch,199 , pp. Do the advertisements that you have seen that includedmembers of the opposite sex make you want to do anything in particular? Did the advertisements that included members of theopposite sex make you think differently about that sex than you havethought before seeing the advertisements? Ethnographic interviews are largely unstructured. 174-175). Do you read magazines?2. These effects will not be identified to thesubjects through the phrasing of the questions. 6. LITERATURE REVIEW Sexual innuendo is widely used in magazine advertising (Hatfield,1992, pp. 48-56) found that the use of sexual innuendo in magazine advertising waseffective in relation to all population segments. The effects ofsexual embedding on responses to magazine advertisements. Ridley. Journal ofAdvertising, 14(2), 48-56. T. Less wink and nudge. Belch, & Michael A. 12. INTRODUCTION This research describes a proposal to identify the effects of sexualinnuendoes in advertising in magazines on pre-teens, teenagers, and youngadults, and to compare the effects on pre-teens and teenagers with theeffects on young adults. 14-22). New Statesman &Society, 6, 33-34. 26-31), however,

Even if the groups of people who shop there aren’t necessarily responding to the “sex sells” approach, they are still advocating it by buying Abercrombie as well as other stores that use sexuality in ads. It is rare to find someone that outwardly objects to this form of advertising; people have come to accept that this has become commonplace in the world of advertisement. This was not always the case though; the prevalence of this style of advertising is fairly new, only starting in the past 10 to 20 years. The difference between advertisements now and in the 60s is one that is shocking when considered in a side-by-side comparison.

Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising (Reichert,2007;O’Barr,2011再找2个) . Sex in advertising

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Based on recent studies, in today’s society, sex is overrated and a primary form of marketing. Most pre-teens and teenagers learn about sex and sexual activities on social media, beating the classrooms and parents to the “the birds and the bees” talk. The health and family life education course in most secondary schools, just give sample of sex education and not the raw truth. Sex is natural and it is an aspect of life. Everyone must engage in some form of sexual activity at least once or more, in their lifetime. However, educating youths about the sex is required. Sex has many pros as well as cons and students are entitled to learn about it before they engage in sexual acts; which often leads to dishonorable situations.

Advertising and promotion, ethical pitfall: Issues over truth and honesty. Issues with violence, sex and profanity. Taste and controversy and negative advertising