Advertising and the Young People

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

A website, Journal of Mass Communication, states that, “63% have their own television set.” This is talking about 7-year-olds and how 63% of them have television sets. Children at the age of 7 are being affected by these advertisements. Also, the Journal of Mass Communication says that, “A young child who is as young as three year can’t understand the selling motive of the advertiser it is not until 8 years of age…” This shows at a young age that children are becoming a target for the advertising companies. When these kids watch these ads they want to have whatever they see which makes them want to have a high social

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

The first role that advertisers play in the lives of youth is that advertisers overwhelm youth with lots of ads so youth feel pressured to buy things. First of all in the article “$211 Billion and So Much to Buy: American Youths,the New Big Spenders” it states in paragraph five that, “Tweens… have more consistent available access to vast amount of information then their parents or grandparents could have imagined their youth.” And in the article “Thanks to Ads, Kids Won’t Take No,No,No.No,No For an Answer” it states in paragraph three that, “ As unprecedented levels of advertising and marketing aimed at children feel intense pressure to

Have you ever felt like marketers or advertisers are tricking you into buying their products? Marketers are very good at having their mindset towards targeting the youth into buying their products. Most people don’t see it but they are doing everyday you are with a device with ads.

When did marketing to children become business as usual? The marketing for children has increased since the 1980’s. They begun a cradle to death campaign. Advertising has brought many negative effects on to the children of the United States of America.

I believe that the role of advertising is to create desire in consumers, rather than needs. These desires need not reflect the needs of the consumers at all. While there are elements of advertising that do not explicitly create desire some advertising may create awareness, for example, the primary role that advertising plays in our society is to manufacture desire. This paper will make the case that the role of advertising is to create demand; it is not a reflection of demand.

Advertisers are using many different techniques to try to target our youth. Some of the ways take place through schools, stores, and even in your own home. Now, i’m going to explain where and how advertisers target our youth.

The advertising targeting kids should be banned,it is hurting them.Alot of things kid see of t.v., they shouldn't see at that early of age.The American Psychological Association reports that children younger then eight doesn't even know that they are being targeted.How can you pray on they youth,and make them think happiness can be bought.

Advertisements are made to sell products. And who better to sell these products to than tweens and teens. If they are won over today, they may become long-term customers. Tweens and teens also have a big influence on household spending, so anything goes. Advertisers will get you to buy by getting into your head. More than anything in the world teens/teens want today is to fit in, they want to be considered attractive and don’t want to be considered a dork. Advertisers use this to win you over. Ads give the impression that you can become talented by wearing certain clothing. For instance, an ad showing Simone Biles wearing a certain brand of leotard winning a gold medal would imply that if you wear this brand of leotard you too, can become

Technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Technology is everywhere. If someone would like to discuss a specific topic about technology, there are many different directions and point-of-views to take into consideration. technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Most of technologies finest inventions, clothing, etc. All are developed to please teens. Advertisement agencies are used to help push these inventions forward, by using different tactics. Tactics such as peer pressure, celebrities, and exploiting insecurities (What is the impact of advertising on teens?). Sadly, these tactics work on most teens due to the teen

Then there's Facts about Marketing to Children which implies mostly the same thing. This article says that advertising directed at children is estimated at over $15 billion annually. This number needs to be lower. Advertisers should not be taking advantage of kids like this. Kids see things on a commercial and want that object

Did you know that 81% of people skip commercials? Or that 44% of direct mail is never even opened? How about the fact that 68% of the 1250 people polled by Adobe found online advertising to be "annoying" and even "creepy?" Advertising is all around us in today's society, and plays an enormous role in marketing a product. But have you ever really thought about the techniques and strategies that go into advertising? Chances are, like most others, you haven't, but the truth is that companies spend countless hours and dollars devising a way to get us to desire their product. Perhaps the biggest goldmine in advertising is to young males, specifically between the ages of 18 and 34. The evolving world of technology and the ability to evade commercials

The feedback has been absolutely tremendous. Companies spend about $17 billion annually marketing to children, a staggering increase from the $100 million spent in 1983. Children under 14 spend about $40 billion annually. Compare this to the $6.1 billion 4-12 year olds spent in 1989. Teens spend about $159 billion. Children under 12 influence $500 billion in purchases per year. This generation of children is the most brand conscious ever. Teens between 13 and 17 have 145 conversations about brands per week, about twice as many as

The study sample population was made up of 177 respondents who were all secondary school students in public secondary schools. Seven research questions were raised out of which four (4) were answered and the other three (3) questions were hypothesised. Consequently, three (3) hypotheses were raised and analysed.