Advertising in the Media Essay

2174 Words 9 Pages
Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. What are the effects of advertising today? Does television reinforce the mainstream ideology of contemporary culture? How do they shape the society? Can the media help break the barriers of gender roles? Consumer minds’ can be changed, opinions molded. I believe advertising in the media today is slightly changing, however will not drastically change. The commercials and advertisements …show more content…
Ads and commercials, with their images of cowboys, successful businessmen, construction workers, sophisticates in tuxedos, muscle men and others, advertisements may seem to be flashing by casually. But they actually represent countless– if often unconscious– decisions by writers, advertisers, producers, programmers and others about what men look like, say and even think. Men view magazine advertisements containing images of men that varied in terms of how traditionally masculine versus neutral they were and whether the models were the same ate or much older than the viewers. This suggests that nontraditional men’s gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in advertising. Several parts of relationships are viewed differently by the sexes. “Men view women as lower on the socioeconomic scale, while women see the two genders as at equal level on the socioeconomic scale” (Melville and Cornish, 1993).
When studying the many different commercials these two commercials definitely supported the main type of male role in advertising. Coca-Cola ran an ad in which at a certain time all of the women in an office rushed to the window to watch a construction worker take his shirt off and drink a Diet Coke. Although he is undressing, the situation allows us to assume that he will not reach full nudity. Another good example opens with two women sitting in a park eating
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