Advertising is a Form of Propoganda

Propaganda in today’s society serves the same purpose as it did many years ago, and that purpose is to promote a fitting solution to a problem or to sell an idea or item. There are various types of propaganda in the world. The main way that propaganda is advertised would be the media. Whether it be television, newspapers, radio etc . the “promoter”advertiser will always find a way to promote their idea or product. You also have seven basic sections or types of propaganda; transfer, testimonial, glittering generalities, plain folks, bandwagon, name calling and card stacking. Each of these is used in propaganda whether it is current and modern art forms such as Nike™ commercials or from 100 years ago in political cartoons. Each of the seven types of propaganda differs and is unique in their its own way. Propaganda is, has always been, and shall continue to be, a huge part of the advertising world of society.

Propaganda is a word used for advertising, spreading ideas, and spreading opinions. There are many types of propaganda that everyone sees almost every day with many ways to show it, the bandwagon effect, the common folk, the name-calling, and many more. You see it as advertising for companies, or for politics. You see propaganda everywhere and may not even know it.

Propaganda is the specialty of influencing others to your side of the story as the right way of thinking. The propaganda forms used in today’s society end up treating people as a means rather an end. Basically, it looks at people today, as being incapable of making wise choices and researching out the matter fully. Propaganda is unavoidable and it is all over in places such as social media, newspapers, television and advertisements. In addition, the feelings that individuals have toward the activities that are taking place constantly change contingent upon their own perspective. However, being inundated with influential thoughts of outside sources on a continued basis ultimately leads to the point where the individual being used stops scrutinizing the

First, one must define propaganda and since many have done so already, I shall use the Sheryl Ross model. Her model defines propaganda as “an epistemically defective message designed with the intention to persuade a socially significant group of people on behalf of a political institution, organization, or cause.”

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

Propaganda is the fuel for the bias in the mass and majority of the world by mouth feeding the public opinions that they should devour and accept as truth without the slight sense of questioning. The power of propaganda can be seen in history by the influence of the great countries and notorious dictator to command nations not only in their speeches over the radios and televisions that broadcasted throughout the lands they governed but also strongly can be seen in retrospect to people of today of the seemly subtle messages in the past, present, and our future in posters, advertisements, magazines and internet. When looked in a dictionary you will find, “Propaganda / noun / 1. derogatory / information, especially of a biased or misleading nature,

B. What is Propaganda? The term propaganda is a conception that used to explain the phenomena of influencing people in order to control and direct their minds, behaviors, wishes, expectations and such. There are plenty of different definitions from a variety of scholars. However, to understand what the propaganda is and what its purpose in modern and post-modern times, one should look at the changes in the concept of power. Eighteenth century was turning point in the human history.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels ("US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer."). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermined health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follow: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to

Advertisement is one of the most powerful forms of media. Advertisement's main objective is to make an announcement that captures consumer's attention, in order to promote a product, service, or express an opinion. Propaganda was the very first form of advertisement, that took place during World War One. The government used Propaganda to control the people of their country by printing disturbing illustrations on posters and in the newspaper that depicted other cultures in a certain manner, to intentionally raise emotion and eventually create hatred. In today's society young adults are blinded

Advertising can also be used to generate awareness among public that which product they use and to which product they can say no. It can also be used to educate people about certain diseases or danger. Even the backward people are now aware of many diseases and their problems. And all these credits goes to proper advertising. Diseases like Polio could never been controlled if the timings for polio drops aren’t advertised regularly.

Advertising easily lead to vicious competition, waste of corporate financial and material resources. In order to expand sales and marketing, competition among enterprises in the commodity economy in the inevitable economic and social.

Advertisements plays a big part in creating profit, manifesting an environment of consumerism and having the push from capitalists. This

Talking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state “the number one …”. What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positive results, negative results and what are the traits that effect these results? To conduct this research, Scholarly Journal Articles were used. Six articles to be exact, as well as a dictionary definition from Webster Online. The findings show that advertisement is effective because advertising has positive as well as negative, social impacts on society. The implications are that advertising is the most debated topic now. Like every other thing it also has some positive and negative points. If it has some positive aspects of social impacts on society then it would have some negative impacts additionally.