Advertising to People's "Needs" Essay example

666 Words3 Pages
Abraham Maslow proposed his theory called Maslow’s hierarchy of needs, in his 1943 paper A Theory of Human Motivation. He believed that there were certain levels of human needs. He believed that most powerful is our physiological needs, which are our biological needs, the need for anything that allows us to live. For example, the need for oxygen, food, water, sleep, excretion, and so on. The second level of need is our safety needs; such as, the security of our health, body, or family. Next are needs for love, affection and belongingness. Humans need to feel love, we need to have social connections that comfort us and are there for us. Needs for esteem is the next level; it’s the human’s need for things like self-esteem, confidence, and…show more content…
This commercial was made when MC Hammer was famous so by saying that he eats the food, they believe that is motivation enough for others to eat it. This commercial affects the physiological needs humans have because it is in the food category. Someone watching the commercial will be motivated to go to KFC, especially if they are hungry while watching it. Because food is part of our physiological needs then a commercial for food will be enough to motivate some people. THINK has a commercial that encourages people to wear seat belts. It shows what would happen in a simple car crash if someone weren’t wearing a seatbelt. Because of human’s safety needs the commercial motivates them to wear seatbelts for their own safety. The commercial may not be selling anything in particular but it is a motivating commercial, which becomes effective due to Human’s needs for safety. E-harmony and their commercials are perfect examples of ads that motivate their viewers to find their love that they need. Most of their commercials show happy couples who find their lover, and best friend, on E-Harmony. Because of human’s needs for comfort and love, these E-harmony commercials motivate them to use E-harmony and search for their new companion. Dove has a commercial that is different from the E-harmony ones and the KFC ones; this commercial is taking a different approach. This Dove commercial is made to motivate girls to not be so insecure. Instead of trying to sell something
Open Document