Advertising’s Positive Influences Essay

1146 Words5 Pages
Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively? According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation.
Advertising influences people negatively; it promotes spending in unnecessary or unhealthy products. People often waste money on items because they
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Another example, “We glance at a picture of a solitary rancher at work, and “Marlboro” slips into our minds,” negatively influences one but captures attention (Fowles 540).
Even though some products are unnecessary, advertising fulfills one’s needs. Fowles defines the need to nurture as “the need to take care of small, defenseless creatures” (546). Henry A. Murray explains that “to feed, help, support, console, protect, comfort, nurse, [and] heal” describes “nurture” (Fowles 546). One successfully raises their family through accomplishing their need to nurture. Failing to accomplish this motive, “we could not successfully raise up our replacements” (Fowles 546). For example, in the NyQuil advertisement, the wife gives the husband NyQuil to heal his sickness (Fowles 546). By implying the motive, nurture, advertisers appeal to one’s senses. Campbell’s vegetable soup includes the phrase, “It brings them [children] all the sturdy goodness of 15 different garden vegetables combined with a rich, invigoration beef stock” (Behrens and Rosen 585). One can taste the “invigoration beef stock” and smell the “rich” scent of the soup (Behrens and Rosen 585). This detailed description of Campbell’s soup influences parents to buy the product. Dog food advertisements like Caesar’s influence me to nurture my dogs. In this advertisement, an owner feeds their dog Caesar’s that results in a healthy, strong, and satisfied dog. Fowles presents an example of a cat food advertisement,
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