Advertising’s Positive Influences Essay

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Everyday our lives are affected by advertising and media. Companies use advertising to take advantage of every aspect of people’s lives. As a result, a change needs to happen in advertising, for the negative impacts of advertising are hurting the cultural norms of society. Everyday companies use advertising as a tool to take advantage of the relationships of consumers.

For advertisements sell distracting, purposeless visions? … Perhaps, by learning how advertising works, we can become better equipped to sort out content from hype, product values from emotions, and salesmanship from propaganda” (O'Neill 416). As O’Niell states, advertisements often change a consumer’s mind through persuasiveness and use of rhetorics. To some extent, consumers are not given the chance to buy a product because they faithfully trust it, rather because they are duped into believing it is a fantastic product than what it is worth. This is shocking because a consumer’s decision making power is stolen by the corporations. Corporations want maximum profit and use of their product, so they are more likely to use insincere language to persuade the consumer the best way possible.

It's September, Football season already started. By the time Super Bowl comes,there are going to be hundreds of new ads in the TV. Every Time we turn on our tv or watch youtube videos we always end up seeing ads about variety of things; from Cars, watches, clothes, perfume to household materials. Does these ads really promote what they want to sell or something else? Unfortunately yes, ads sell more than the great deals of products. They sell value, success, popularity, love and sexuality but most importantly they influence us in everyday’s life.

Advertisements are everywhere and they can easily be seen if one just takes the time to open their eyes. However, one of the more prominent things that advertising does is influence their audience’s decisions, and these decisions can vary based on where the audience consumes it or even the way in which their community views it as well. The ways in which one experiences advertising can contribute to how they choose to consume and this can affect their consumer habits as well. Not only that, but advertising and popular culture can influence the views on style and gender roles, especially in males. Also, the way that social class can change when immigrating from one country to another can lead the way to new ideas of what one should strive for in society as well. That being said, in relation to the interview that was conducted, advertisements and media are definitely a major influence in how one sees the world, and depending on where you grow up and are raised, your views on society and advertising can change dramatically.

While there are some positive things about advertising, the negatives are far more destructive. Due to advertising, girls and women are being objectified, unhealthy eating habits are being promoted, and materialism

People see up to 5,000 commercials a day (Johnson); additionally, a number of individuals feel that these advertisements are simply informative. Actually, they are choked full of fallacies which deviously influence peoples spending. Granted, advertisements are an important element in the business world and a thriving economy because of its information, it is manipulative due to the fact that it distorts a human’s view on a psychological level by embellishing, disregarding the entire truth, and appealing to an individual’s deepest desires.

American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses.

Advertisements help promote a false reality onto society and it makes us dissatisfied with the reality we do have. When products are being advertised, companies show a world in which buying a bottle of water with sugar is as satisfying as water. However turns out the drink with sugar in it can make you more thirsty. Most of the products being advertised need to create a false reality in which the product is coveted in order to sell it. What is promoted in that reality can either be negative or false, but it is still just created to make the product look like a necessity. Ads can go to promoting a reality in which a Pepsi will solve everything or one in which as Sesana said, “a rural woman that to be modern she has to feed her babies with powdered

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Advertisements are all around us, whether we are conscious of it or not, they have blurred the line between reality and fantasy. The commercial industry pries on our brains, using the unconscious to develop impeccable marketing ideas. In general, ads have both negative and positive impact on humans. With the correct graphics, language, sounds, and target audience, almost anything can be made persuasive enough for our minds to crave it.

Since advertising must create new demand, it must also continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not reach that point. Mander writes that “the goal of all advertising is discontent,…an internal scarcity of contentment.” Advertising plays on our fears, insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of commercials, and as slaves, do as they please. This is the reason for its existences,

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

This study is important because advertising is one of the most powerful, ubiquitous and persuasive phenomena in the modern world. It has wide-ranging social, economic, ethical impacts on culture, lifestyles, consumption and choice

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.