Aeriereal Campaign Essay

If you were somewhat hip during the last few years, then you have seen an American Apparel ad. Most, if not all, American Apparel ads feature borderline nude women in extremely exposing poses. For example, one controversial ad is a full body picture of a skinny young woman wearing nothing but American Apparel socks. This theme of hypersexualizing women is very common in advertisements, and especially for products targeted toward men, such as cologne and beer. Many of these ads feature stereotypically attractive and hyper-fit women in little to no clothing bending over in suggestive ways have

Recently, I have found myself to be, politically, exceedingly left, which is surprising considering I was raised by a moderate mother and a right-wing conservative father. Although, it may not be as “surprising” when you factor in my place of residence, the liberal Bay Area, or the demographics I fit into, such as being a well-educated eighteen-year-old Latinx woman. I had anticipated that I would be somewhere in the third quadrant, though perhaps not as extreme was what the quiz had concluded.

In practice in both the United States and in Texas interest groups do not enjoy uniform capabilities or effectiveness, despite having equal rights to attempt to influence government (Texas Politics, 2017)

In society today, misleading images of women surround us everywhere; promoting that successful women are supposed to be thin, high-fashion, and Caucasian. Of course, this promotes sexist, racist, and classist ideologies, but this seems like what society wants to be. An example of this would be an ad for Ralph Lauren featured in a recent issue of Elle magazine. In this ad, an attractive, young, Caucasian woman, who appears to be wealthy and thin, is sitting with her chin slightly on her hand while slouching a little on the side. She appears to be in a room with dark gray walls and dark gray floors, making herself, her outfit, bag, and bench be the main focus of the ad. Based on the seductive look

Women today are often bombarded with countless images of highly distorted and photo shopped creations that are meant to represent the ideal woman. Every time we turn on a TV, open a magazine, or visit YouTube; we get forced into consuming these images. With ads running like Victoria’s Secret’s “Perfect Body” campaign, which featured very non diverse thin models in lingerie. Across the image of all the women were the words the perfect

Socio Cultural morals of feminine beauty are put in all forms of favored media, battering women with images that portray what is advised to be the impeccable body.These morals of beauty are almost completely far-off for most women; a majority of the models advertised on television and in advertisements are below what is considered healthy body weight. Mass media 's use of unrealistic models says an implicit message that in order for a woman to be beautiful, she must be unhealthy.The media puts an image of beauty that is unattainable. They do this by showing very unhealthy stick-thin girls with “flawless” attributes. In the bad world of marketing, the companies that make an item to sell, like makeup, depend on the insecurities of females. The companies use skinny girls with a perfect complexion of the skin and a killer smile to flaunt around with the product they are willing to sell. When women see this, they think to themselves, “ I wish I can look like her.” or “Why can’t i look like that?.” Because we only display skinny girls in our media, they feel as if that is how they should be and look like. The media contradictorily influences girls’ perception of body image, which can cause eating disorders and low self-esteem. Dove surveyed 1,027 women with the ages of 18 and 64. The results showed that women are more than twice as likely to say that their conception of beauty is shaped by “women in the public domain” and social media (29 percent and 25 percent, respectively)

After years of shoving body-ideals down the throats of society some companies are now taking a step back and strategizing how they will represent women of all shapes and sizes. Aerie, the intimate apparel brand owned by American Eagle Outfitters has been at the forefront of the body positive movement in the fashion advertising industry since 2014. #AerieReal was the beginning of the initiative to represent all women in their ads. These ads featured models of various sizes, shapes and skin colors, and did not airbrush a single imperfection (Olson). These ads are shared frequently on social media sites with users commenting on how nice it is to be able to see models that better represent the average woman. As Kathy Roberts Forde mentioned in

What many women think when they see a Victoria’s Secret advertisement on TV is to put the chocolate down and hit the gym. Why is this? To be beautiful and fit is a prerequisite to becoming a model for their various lingerie campaigns. People all around the world tune in to watch the annual Victoria’s Secret Fashion Show, and see their “Angels” strut down the walkway in lingerie. In today’s society, being thin is considered attractive and acceptable—what the ideal woman should look like. While no one wishes to think him or herself vain, most people are affected by what the media portrays as a standard for beauty.

The way in which American Apparel diminishes and sexualizes female bodies is detrimental and deep-rooted in macho perceptions about a woman's value. These two advertisements validate how American Apparel uses women`s body for their sales. It collaborates to the degradation of women in our society. Audiences, especially teenagers, will think it is acceptable to compare women in this way. Instead of lifting up women around the world, American Apparel brings them down by making it look like women are only used for sexual purpose to both male and female audiences.

Lane Bryant established a brand directed solely for plus-size women. In a world, where slim and skinny seem to be highlighted as beautiful; despite, the majority of women in America being plus size. The challenges facing plus-size brands in today’s marketplace is their ability to provide fashionable clothing, market to all sizes, and find stores to purchase and sell their brands (despite costs being greater) (Ewen, 2016). Marketing professionals understand that advertisements “can trigger a process of social comparison” (Solomon, 2017, p. 180). Lane Bryant created advertisements promoting the sexiness of plus-size women. The brand created an image that went against society’s idea of

American Apparels advertisement has a powerful effect on how we see ourselves and how we see women as an object rather than a human being. For years AA has objectified and sexualized girls and young women in order to advertise their clothing, “In 2013, a male American Apparel model posed in a chequered shirt with the buttons all done up and he was wearing trousers. The same shirt was photographed on a female model, unbuttoned, trouser-less and her arms positioned behind her head submissively.” (10 Shocking Facts You Never Knew About American Apparel Cheish Merryweather ). Female models are portrayed as less than and are only seen as a sexual object in American Apparel clothing advertisement.

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

If you look at the advertisements in the pictures above, both are from the same company, but they are from a 30 years difference. Both of these pictures do advertise a beautiful women in their Calvin Klein clothing, but the ads say something completely different. If you look at the first picture on the left, and compare it to the second picture on the right you will see the difference immediately. The picture on the left is from 30 years ago and women were not viewed as strong of members of society that they are today, like the viewed star Kendall Jenner in the picture on the right. If you look at the coloring of the first image it is bland, just a simple black and white image. There is nothing special about it, whereas the picture on the

During the campaign I served as the Media/PR Head, and the replacement in case either Minji or Abdullah be absent. I had to run our Facebook page and post in the Facebook group dedicated to the freshmen who had eighth period with Ms.Firdman’s facebook group as well as in their other freshmen groups. I scheduled my posts such that the freshmen wouldn't feel as if I was trying to shove our campaign down their throats, but still knew that we were valid contenders for office. I also made sure the freshmen knew I was available should they have any questions by ending my posts with “Hmu or stop me in the halls if you have any questions.” One of the funnier questions I was asked was, “Don’t you have to be thirty to run for President?” Because I

•     Women’s Clothing – Many of the ads within the publication contain women’s clothing & beauty products, with an underlying intent to feed into the insecurities of women by creating additional needs within our American culture. For example, Bonwit’s Shoulder Holder “could quite easily accommodate beach gear, cameras, flight essentials and more”. Bonwit’s uses the advertisement for a woman’s purse to further promote the interest of such accessories as beach gear. Another example comes from Elizabeth Arden’s ad for Secret Cover. Elizabeth Arden goes as far as to say, “This is the way legs should look right now – buffed to a silky finish”.