Aesthetic Packaging : Marketing And Commercialization Of Tea

“For all the Tea in China -How England Stole the World 's Favorite Drink and Changed History

Saberi, H. (2010). Tea Comes to the West. In Tea:A Global History. [Adobe Digital Editions Version]. Retrieved from http://site.ebrary.com/

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

ompanies that sell soap, perfume, candy bars, and other consumer products are expert at “decommoditizing” them: finding and capturing the value of intangible benefits and building strong brand names that can provide a kind of differentiation in the minds of consumers. But companies that sell products such as bulk chemicals, paper, and steel to businesses tend to be unsophisticated in these matters. Burdened by corporate cultures that emphasize operations and sales over marketing, many of these

In the early 19th Century, Britain 's dependence on Chinese tea was caused trade deficit. Britain and China are conflicting the viewpoint of justice trade in the foreign nationals. Thus, before the war start,England provided China with opium, grown in India. so then East India Company ship opium to China; China provided England with the tea. The East India Company though if they know-how to plant the tea, they could produce tea in India instead. The problem was that the best tea all came from China, and the Chinese tea growers were the only ones who truly knew how to make it good. Thus, to accomplish this task, Scottish botanist Fortune (Robert Fortune) put on Chinese clothing , hired a Chinese coolie attendant, went deep into the Chinese interior, to the best green tea- and black tea-growing areas of the country, and stole tea plants,

Tea has been a prominent aspect of Asian culture for a very long time. It is said that the discovery of tea can be placed at about 5,000 years ago, and that “tea drinkers were traditionally seen as the academics and cultural elites of society” (The History of Tea). Tea was a way to distinguish the elites of society from the rest of society, as it is a “staple beverage, a curative, and a symbol of status” (Tea Power-point, slide 3). As tea diffused to other areas of Asia from China, it gained prominence in other aspects as well. Today it is used for medicinal benefits and is believed to cure many ailments. From helping with a common cold to healing more severe conditions, tea is used by many. Tea is such an integral part of Asian culture that “the most basic of tea time begins when the guest enters” (Tea Power-point, slide 4). As well as being used for medicinal purposes, when tea diffused through Asia it became a major source of profit in the region. For example, Sri Lanka became a major tea producing country in Asia. According to the tea power point in class, “25% of the value of all Sri Lanka’s exports are accounted for by tea” (tea Power-point, slide 43). This being said, there are many countries throughout Asia that rely on tea to survive economically. Another aspect of tea that makes the region unique is simply the fact that there are so many variations of tea that are grown specifically in certain parts of the region. It makes each tea special and distinct to a particular area. For the case of Sri Lanka, black tea is the predominate tea produced. According to the power-point, “the main difference is in origin, that is, green tea is produced in China and Japan, while black tea is produced in India and Sri Lanka” (Tea Power-point, slide 48). As a result of the cultural, medicinal, and economical roles tea plays in the Asian

One area that is highly important - and where many companies miss the mark - is color. Colors can represent strong emotions and feelings, and some countries associate a color with a specific type of event (Hollensen, 2011). The use of color and design on product packaging can deeply affect whether a person makes a purchase, especially in countries where some colors have deep meanings. Any company that is moving into a more global

Did you know that tea is the most popular beverage worldwide? Tea is important in many cultures and is traditional. The introduction of tea in the Victorian Era had an impact on many countries, making it a part of tradition for cultures.

So far as i have observed, This question leads intelligent tactic to pull consumers towards the particular product. The increase in sales, it means deduction in rates and or pricing of the product which is in favor of customers. This imitation of product is profitable just like the innovation of the product. Packaging is also important as the customer at first glance they will encounter product as a good choice nd worth buying feeling. Many grocery stores like Safeway, Kroger, Whole food , they all are improving their store’s brand image with good packaging and more distinctive offers. For instance, Safeway offers Salty snacks like Doritos, Cheetos but rather than big name counterparts, Earth-tone bags made to look more and more like a premium

Tea is a common drink nowadays and is very popular in different countries and even countries in Europe. However, every country has a different tea culture which has its origins.

Investment on packaging may be cheaper or as expensive in price with traditional mass media and public relation, but the return is far more pleasant. Underwood et al., (2001) and Underwood (2003) also mentioned another reason to why packaging as become so significant. There is an increase in recognition that packaging can bring out point of differences and disparity of brand identity. There are many factors marketers have to study upon in maximizing its ability to differentiate its brand among the others for consumers to notice. Therefore, it is important to take in consideration how consumers perceive a product when they stand in front of the shelf. The five senses, which are the most important sense to focus on. Things like colours, do consumer take colours of packaging differently when it comes to culture difference? Do consumer retrieve memory of product packaging when its unplanned purchase or incidental purchase? Consumers with different level of involvement, would they view packaging differently? The impact of packaging to consumer buying behavior lies in many

The visual sources provided throughout 14.1 – 14.4 assist in showing what items were used, and why they were there at the time; while the descriptions give us evidence of how the products were collected.

A cup of tea is a vital part of everyday life for the majority of people all over the world. In fact, tea is so integral to may people 's routine that it is very difficult to imagine life without it. Imagine going to a Chinese restaurant and ordering dim sum without serving the hot tea that goes along with it. But this common practice was not that enjoyed by the majority before. Tea was a luxury product that only the rich could afford, and at one time there was a discussion if it is good or bad for ones health. It was over the course of several hundred years that tea gained its place as a familiar drink among many household. Also, its health-giving properties were relatively

Japan has faced major issues regarding natural disasters over the years. These disasters can greatly attribute to the downfall of the Japanese Tea market. The most famously known occurrence appeared in 2011, when Japan had a triple disaster (earthquake, tsunami, and then followed by the nuclear disaster). This disaster affected tea

Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display (Ghani and Kamal, 2010). Point-of-purchase decisions heighten the potential for product packaging to communicate information to consumers and influence product choice (Clement, 2007). Silayoi and Speece (2007), Venter et al. (2011), Honea and Horsky (2012) stated that visual packaging is key to gaining consumer in-store attention. Visual elements can be related more to the influential side of decision-making like attractiveness which includes of size, shape, graphics. Graphics can be such as layout, color combination, typography, and product photography. Silayoi and Speece (2004), suggested that visual package elements play a major role in affecting consumer purchase decision, especially in low-involvement products which is an item that is habitually purchased and so this requires little effort to decide. The same researchers conducted a “free list” research in order to identify the most important food package design attributes and they find out that the most important for consumers are colour, shape, picture and the design of the label (Ares & Deliza 2010a).