Affinity Water Essay

The advertisement for Evian Water and Ozarka Natural Spring Water provided, are promoting the same product in very different ways. This is due to the different target audience, and how the advertisers appeal to the general population. Evian is trying to appeal to young or middle-aged women who want to look and feel healthy and beautiful. Ozarka is trying to appeal to the outdoorsy, masculine man on all ages. Advertising to a targeted audience is why bottled water is being bought by groups of people.

The Health Spring Water Company sells bottled water for offices and homes. The price of the water is $20 per 10 gallon bottle and the company currently sells 2,000 bottles per day. Following is a summary of the company’s income and costs on a daily basis.

According to the Canadian Council of Social Justice, poor water quality and unsanitary living conditions have cause over 1000 residents to be evacuated in some cases and over 21 communities are considered high-risk for water contamination (Safe Water for First Nations, n.d.). There are different levels of risk within the accessible water issue which are a boil water advisory, do not consume and advisory (Eggerston, 2015). Within Ontario specifically, there were 158 water systems that were tested and 46% were considered high-risk and 16% are low overall risk (Dupont et al., 2014). Within in Canada there is a slew of

“Only communities located downstream in a watershed need to be concerned about how the water resources are managed in the watershed.”

The need for water in all of society is of the upmost importance in order for humankind to survive. The United States Geological Survey (USGS) states that the Earth’s surface is made up of about 70% water and only 3.5% of the water is fresh water suitable to consume (Perlman, 2013). In order to have the resource of water that society needs, companies such as the Trinity River Authority (TRA) are formed in different communities around the globe. Water supply and reclamation companies range in size and structure from public to privately owned and run.

We all love water, but don’t know much about it. What I mean is that a lot of us don’t even know where our water comes from. That answer varies; for example, the city of Camarillo California gets its’ water in Camrosa Water District. It’s official website, “Camrosa Water District building Water Self- Reliance” provides information like what their purpose is, and as well as water conservation, building self-reliance, and other public information. This website states that Camrosa is currently in a state two water supply shortage. This means that there are restrictions on water use and a call for a voluntary fifteen percent reduction on the amount of water consumption. Also, according to Camrosa “Agricultural Water Management Plan”, water is being

national identity, but most of the time, they represent the community’s own views. The way

• Easy to use. This can be used by children, elder person as they don’t need to worry about valve adjustment.

Catchment areas are monitored to ensure that the water used commercially is of good quality.

In the areas where we worked previously, there were often water systems in place, but they weren't functioning according to government standards. In countries where water is more abundant and access is less of an issue, you also have to consider water quality.

Visit Anderson Water Systems online or on Facebook to learn more about how their products and services can improve the quality of your tap water. You can schedule a free in-home water analysis or get an installation quote by calling (800)

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Every day Americans depend on public water systems to treat and deliver over 44 billion gallons of water to homes daily (“Importance of Clean Water”). However, Americans

other countries. That is virtual water, the water used for the production of goods and