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African Foster Case 21

Satisfactory Essays

If Century 21 Sussex and Reilly would like to stay a full-service real estate firm, but stand out amongst its competitors while having the ability to command higher commission rates and attract premier sales agents, management must realize that to effectively change, the company will have to survey its operations market and tailor its offerings to the needs of their market. The company’s employees that directly sell or contact customers will have to become people experts in a sense and learn the wants and needs of different groups of people, for example, professional women, young married couples where one spouse works and one stays home, or learn the home buying needs of varied professionals that are in same sex marriages. The company must learn the ins and outs of why and how different people of varied demographics buy houses. Overall, the company will have to understand the needs and wants of individuals in a rapidly changing society in order to better serve them. …show more content…

For example, the company could send a car service to pick up its high end clients on the days when those clients want to meet agents to look at properties, or the company could give away an appliance such as a stove or refrigerator to all clients purchasing a condominium in specific locations, but without changing the asking price of the property. For clients with young children, the company could include with the purchase a small bonus gift directed at young children such as a reasonable denomination savings bond. Other companies are going to do little extra things to attract customer also; however, the key will be the ability of Century 21 Sussex and Reilly to combine special offers with top notch customer service, which is already a strength of the

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