Afro Caribbean Restaurant 's Secondary Target Market

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

• Explain demographics, Geographic’s, psychographics and why companies use these methods to segment the market effectively

Study the market, its structure, identify attitudes and behaviours of consumers, this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers, it is necessary to identify homogeneous groups or segments of customers, assess their importance and possible development.

Segmentation is done to divide the potential target customers into various subsets depending on age, taste priorities needs etc so that the companies can strategize at catering the needs of those customer groups efficiently using different strategies to meet the satisfaction levels of various segments depending on its peculiar and typical characteristics. It gives a commercial advantage to the company by targeting the right people with basic objectives of reducing risk by analyzing to whom how when and where is the product and service is to be marketed.

The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.

The key segments of these brasserie shoppers are the segments fashion, convenience, shop time, fitness, perception, brand4els, popular, store display, sales staff, fabric, cut, seam, shape of bra on hanger, shape of bra on body, colors, and match. The profile of each segment according to each segmentation variable in the analysis are fashion(I’m very

When Tony left the table I again began to scan the restaurant. I noted that there were couples and groups of people in the restaurant. Many were Caucasian , African American and a few of Latin American descent . There were business men women in suits and ties. There were also several elderly couples sipping wine with their meals. The age range of all the patrons were from toddlers to elderly approximately 70 years of age.

According to (Hill et al ,2014) there are various factors that drive organizations to continuously adjust their existing strategies in order to stay relevant and competitive in the market, for instance due to the weakening of the pound, which led to high cost of importing raw materials, impacts on Caribbean restaurants as they rely on imports of vegetables like yams and plantain and chilies which cannot be sourced locally, therefore have to adjust the cost of food without driving the customer away(Mintel,2017) These include technological and economic changes as well as competition. The restaurant industry is highly competitive and demanding and all the stakeholders expect their operating environments to be well-coordinated, hence the fundamental need to develop carefully planned strategies that meet the stakeholders’ expectations. Turtle bay has also targeted students who do casual dining, due to rising costs and inflation, students can help to keep the restaurant afloat, however according to (Mintel,2017) 60% of students preferred not to dine alone or in open hence creating an opportunity for the restaurant to design the restaurant to suit this type of market, by creating booths with privacy. (Jang et

Below is a simple application of our segmentation based on our chosen demographics. We used a multi

An immigrant brings multiculturalism. This is because culture diversity can be reconciled with national identities which contribute different ways of art, language, traditions and behaviours. This can be analysed in the following. First of all, immigrants are associated ethnic diversity and cosmopolitan in their eating habits. For instance, According to Liu and Jang (2009 , cited in Mazzolari & Neumark, 2012, pp. 1134,1135) data collected from chinese restaurants in midwestern us city ,the coustomer of Caucasian were 60.2% while, Asion were 32.0%. Furthermore,Indian restaurant in Minneapolis/St.Paul. the customer of white american were 75% and 12% of customer were South Asian (Josiam and Monteiro,2004, p. 1134). From this evidence, it can be seen that ethnic restaurants simply serve new immigration from corresponding ethnic group and also expand natives’ consumption choices. The locals of

At Nom Nom, our target marketing strategy will fall under the category of multi-segmented marketing. Our objective is to provide baked goods and desserts that cannot be rivaled. Our decision to use a multi-segment strategy comes from the fact that our consumers will be from all sorts of races, religions, etc. In order for us to be able to supply our products and services to these consumers, we will have to ensure that we have products that are reflective of the multiple cultures that will come into our establishments. We want to not only maximize our profits, but also our consumer markets. If we have customers from Indian descent, we want to ensure that we can supply them with a high quality dessert that they can recognize and love as if they

In a current menu from the fast food restaurant, Raising Cane’s, it lists everything that they have to offer since they opened on August 26, 1996. Since opening in Louisiana, Raising Cane’s has become a fast food chain restaurant, where they have 14 total locations in Ohio and are constantly growing. The menu, in most cases, is one of the first things that the customer sees and therefore, should grab the attention of the customers. In the Journal of Foodservice Business Research, Michael McCall and Ann Lynn state “Indeed, the menu outlines your strategic marketing plan and serves as the first impression for a customer” (440). This shows that the menu is an extremely important part of a restaurant because it lays out what the restaurant has

Segmentation is one of the most important aspects of a marketing campaign, as targeting the wrong audience may result in a lack of sales or awareness of the product. According to Baines and Fill (2014), segmentation is the division of a market into different customer groups that have similar needs. One can then target a particular group according to its characteristics, for example through demographic or geographic factors. The target segment chosen for the launch of Our/Vodka London is young professionals, predominantly those who live in the London area.

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

For Subway Sandwiches, the global leader in franchised subway sandwich shops, the segmentation criterion that affects target market selection varies significantly within each community, city and metropolitan area chosen for expansion. At their most fundamental level, segmentation strategies at Subway are based on a broad base of assumptions with regard to socio-economic and demographic factors including age, income, mix of genders in a given region, ethnic composition of a community, vehicle ownership versus mass transit use, and media habit including social media use. All of these factors are included in the foundational elements of the Subway Sandwich market planning, marketing strategy and store planning. Additional factors that segmentation strategies are often based on are discussed in this analysis.