Age Related Design

Elderly people (women and men age sixty-five or older) (Macionis, 2005), Have many obstacles to face as they grow older, many of these obstacles involve social inequality. Not only do the elderly have to learn to deal with many forms of Ageism (the stereotyping and prejudice against individuals or groups because of their age), some also have to deal with the fact that they do not have enough savings or pension benefits to be self supporting, for most people over sixty-five, the major source of income is social security (Macionis, 2005). This forces many elderly Americans back into the workforce to continue to earn money to support themselves and or spouses. Although many elderly Americans may choose

Going back to the early days of American history, there were very little made to distinguish criminal responsibility of children versus that of adults. During this time, juveniles, some young as seven years old could be tried and prosecuted within an adult criminal court. Children would have to stand for trial in court based on the offenses they committed, and could then be sentenced to prison and sometimes possibly even capital punishment. Is this form of justice beneficial to minors, or does it just obstruct their futures?

In most modern society, emphasis and value are placed on youth, with advertising geared toward and glamorizing the young. In the entertainment industry which has a big influence on culture aging is seen as a shameful thing when in reality it’s a natural process. Aging gracefully is a thing of the past when there is pressure to stay young with technological advances by performing invasive cosmetic surgeries to fight the aging process and different types of ageing products. Aging in today’s society is seen more as a disease than a natural process. The elderly are victims of mistaken beliefs and irrational attitudes

According to the recent studies the older people as compared to the youth are becoming more economically and demographically attractive. However, there are costs of an aging population that the society bears as a whole. (Andrews, 2009)

After reading The Age of Dignity by Ai-Jen Poo, I realize that she brings out many good concerns and information about where our country is heading in the upcoming years. Throughout her book we discuss our golden years and the care that we should be able to receive and how crucial it is for our personal wellbeing, independence, and securing our own futures. The 85 plus age group is one of the fastest growing demographics in the US and Poo talks about the possible solutions that need to be created in our infrastructure before we have an even bigger crisis on our hands. It’s a fact that the elderly baby boomers cohort is growing faster than we can care for them, this shows that we need to implement a new system that will be able to care and support our many elders in their life, and how we can do it with financial competency and dignity.

The old people have very different consuming structures and needs. For example, they prefer golf over vigorous sports such as tennis and hockey. They also like walking, gardening more than young people do. They also need health and pharma cares. This generation has longer life-span, they were at their peak of earning before retirement and have larger discretionary income to spend. The baby boomer market is full of chances that are extremely profitable. The old people are more concern about their health condition, therefore nutritional/dietary consulting, massage, personal training, and fitness instruction such as yoga, tai-chi could be possible opportunities for profits. The baby boomers also have desires to visit and experience new places and lifestyle, they will need specialty tour provider and travel agents; and they might want to improve the quality of their lives, so they will spend money on redecorating houses, buying artworks, indulge in luxuries, interior decorating and high-end interior renovations are all in

Aging Americans, like other age groups, are feeling the effects of the declining real estate and stock markets, as well as soaring fuel and food prices. Seniors’ economic security will only increase in importance as the U.S. population ages. The nation’s health and social services resources will face unprecedented demand as 75 million people in the baby boomer generation reach retirement age—some with eroded savings and retirement accounts. Aging people of color are more likely than white

Today, the certainty of receiving sufficient benefits solely from Social Security for a quality standard of living after retirement is indefinite. Baby boomers—individuals born post World War II between 1946 and 1964—are beginning to claim their benefits, and given what I have learned in class, the number of individuals entering the workforce is inadequate to sustain such a large population, thus such generation will consume

portion of the retiree’s income. In order to provide these benefits to retirees a 6.2% tax

Since the very implementation of Social Security in 1935 during the time of the Great Depression to present day, it has been a never-ending source of controversy. As mentioned by Nancy Niles, Social Security was considered “old age insurance” (Niles, 2011, p. 9). It was designed to help older Americans, workers who become disabled, and families in which a spouse or parent dies (Niles, 2011). Not only has Social Security played a very essential role in the lives of many Americans throughout the years, but has also been very important to the economic security of the United States of America.

The first hurdle for online marketers targeting boomers is the disparity in age that can exist within the group. This has led many marketers to divide the group into two distinct segments: older boomers (those born between 1946 and 1954) and

One of the major challenges of this search was to find candidates with a balanced combination of economic and agricultural experiences. Some candidates are either "economic" or "agricultural" centrics. Another challenge that we encounter is age braket: some are very competent but already in their early 60s.

Individuals evolve and grow as they age, but the advertisement needs to show that this growth will come, but if they start at this age they will have added benefits ect. Their additionally needs to be some sort of "curb appeal" that gets the attention of younger individuals. In order to sell a product to a young individual, their needs to be something that is geared towards their age group, such as accounting with baseball, or field trips to accounting firms with athlete guests or something of that nature. Age is the most important aspect of creating a niche audience, because even one age group up will contain different interests. Appealing this accounting class to younger individuals requires adding an aspect that is attractive to the 12-17 age group such as sports, athletes, or

The market size we are dealing with is currently large, and only growing. According to J. Davis: “The elderly population is the fastest growing niche market in the world- and its only getting bigger! By year 2030, the US elderly population will have doubled, reaching in excess of 70 million!”

Aging Generation: says that older generations are a strong market for quality design, because they have time to enjoy all its benefits and they can afford it.