Age Targeting

People naturally like to generalise over a large group, it puts less stress on our brain. One such generalisation is the generations that people talk about, Baby Boomers, Gen X, Millenials, and Gen Z. In “Move Over, Millennials, Here Comes Generation Z” Alex Williams discusses a possible outcome of what Gen Z is to be as compared to the Millennials.

GENERATION Y was born during 1979-1994 and are in the 18–33 age range. They are in the age where they are able to buy a

Generation Y covers people born between the 1980’s and the year 2000, and are sometimes referred to as Gen Y.

The term generation means all people born and living around the same time, regarded collectively. But even though that is the meaning of generation people think that generation means something else. For example, I have read an essay that explains what generations are, and I have seen a presentation where it says the total opposite of what the essay says. In March 8, 2000, Arlie Russell Hochschild wrote Coming of Age, Seeking an Identity, where she explained that generations are a group of people who feel the impact of a powerful historical event and developed a consciousness about it. While in March 19, 2016 Adam Conover did a presentation on generation where he says that “generations do not exist.”

Over 70 years has passed since the end of World War II, and since that time our society has seen 4 generations transition into the next on a bridge scarcely understood by those preceding or following them. These cohorts are known in their chronological order as The Baby Boomers (born 1946 – 1965), Generation X (born 1965 – 1981), The Millennials (1981 – 1994), and now The Centennials (born 1994 – early 2000s), or Generation Z, a group whose exact demographics are still largely undefined. The disparity between the Millennials and their postwar predecessors, The Baby Boomers, can be noted by studying characteristics of each generation, and how the socioeconomic factors surrounding war and technology have shaped them. While their basic needs and core similarities are innately human, objectively speaking, their views, biases and outlooks have most certainly been impacted by the events and advancements of their time.

I must say that I do not think that the ad or the style of the ad targeted the baby boomer population adequately. First the message "slice of life" is a little alarming because most people at that age are very sensitive when it comes remarks or messages that say anything about their life especially when it seems to take from life most people want their whole life. You do not want to confuse them in any way. Baby boomers do trust print more than online advertising or anything they see on T.V. "76% of adults age 55 or older are newspaper readers. The Rest and relax, your time has come!" is also a bad message because they did not show enough credentials and options to say such a thing, you have to earn the buyers trust first and should avoid statements

Summary: The author introduces this book in a very effective way that build a concept of living and nonliving things. The collaborating questions and answers endorse the comparison between the things that are growing and non-living objects that don’t grow.

Generation after generation have contributed to society and life some way or another; some more than others. The Baby boomer generation has had the most impact on the United States than any other generation. A Baby boomer is someone born between 1946 and 1964. They are considered to be too busy for neighborly involvement yet with strong desires to reset or change the common values for the good of all. They are optimistic, dream chasing and not satisfied with what they know and want more.

Earlier this year, Forbes reported that the group with the most purchasing power in the United States had shifted from the Baby Boomers to the Millennials. It is estimated that Millennials in the U.S. alone will spend around $200 billion annually by 2017.

The millennial generation, which includes people born in the 1980s and 1990s, is approaching the age where people begin put their values into play, begin developing their views on the world, and their attitudes towards topics. This is how the characteristics of a generation are defined, and how the identities of people within the cohort form.

Generation Xers see themselves as a generation with its own voice and vision. They are said to be savvy consumers with an annual spending power of 125 billion dollars. Most of which they spend on electronics and computer products. However they have economic problems: the starting wages of entry level jobs are declining, housing cost are so high that 46% are still living with mom or dad. But despite their financial pressures, they are as likely as baby boomers to think about long term savings and retirement plan.

According to my year of birth, I belong to Generation Z (after 1996). I do feel like I am a part of this generation. The first reason is I got to know how to use the Internet since I was in first grade to download games and to read manga. The second reason is my elementary school required each student to pass computer science class in order to get to higher level class. Lastly, I know how to use computer well. I was born outside of the United States, and the generation boundaries seems accurate to me and my generation as well. Even though I was born in Vietnam, a country that has less developed technologies than the United States, and from what I have experienced, the generational boundaries are widely applied.

Starbucks is a successful premium coffee retailer. Its target market sets as well-educated, white- color patrons between the ages of 25 and 44. There are three components of the brand, live coffee, service, and atmosphere. However, its brand image is losing while they focus on retail expansion.

Millennials are also quite well spread out as a market . For starters they make up about 25% of the U.S population or roughly 83-92 Million . In addition to being rather large they are the most diverse American generation with nearly 43% being

To begin with, let me tell you a little bit about my generation. We are the generations that zd6was born between the late 1970s and the mid-1990s. The “Gen Y” has we are call, was raise by the “baby boomers” our parents’ generation.