Aged Population in Vietnam

1035 Words Jan 30th, 2018 4 Pages
“A demographic is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The demographic environment is of major interest to marketers because it involves people, and people make up markets” (Course Book – Principle of marketing)

 Demographic is a group of consumers that has a mutual collection of market-relevant attributes. It can be any number of people that share the same time frame. Market-relevant attributes can include any number of shared values, physical attributes, experiences, beliefs, environmental conditions, cultures, or political or financial elements that can be used to increase awareness, loyalty, sales, or product improvement. All of the above is combined together to create a demographic group image. This is how a demographic profile is formed.
 An example of this would be: single, working-class, female, 18-24, with a high school education. Subgroups or subcultures can be determined when profiles come together. These profiles show the characteristics of a member in these subgroups/cultures. A marketing strategy is developed from here since this helps provide a foundation for a solid marketing plan.
*Basic Principle of Population Evaluation System: According to Cowgill and Holmes (1970) [as quoted in Andrews and Philips 2006] a population is classified as “aging” when the elderly (65 and over) account for 7 to 9.9% of the total population. Similarly 10-19.9% of the…
Open Document