Ageing Population And The Aging Population

1691 Words7 Pages
Introduce the topic of the aging population and the ways in which people are trying to look and feel younger and healthier. The world is ageing rapidly. People aged 60 and older make up 12.3 per cent of the global population, and by 2050, that number will rise to almost 22 per cent according to the United Nations Population Fund (UNPF). In the United States of America, the older population defined as persons 65 years or older numbered 46.2 million in 2014.They represented 14.5% of the U.S. population, about one in every seven Americans. By 2060, there will be about 98 million older persons, more than twice their number in 2014.
Ageing is a triumph of development: People are living longer because of better nutrition, sanitation, health
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Many products are competing to offer magic formulas that will reverse the ageing process. These advertisements are speaking to the battle with calls to defy aging. Offering ‘instant’ solutions -enumerated consumer perceptions not a brand communication but recorded in the advertisements through to the effects of aging that speak to the fear of flaws that need to fixed. Others go as far as to suggest that they transform more than just the skin.
The adverts, also suggest solutions that can halt the effects of aging. Even through showing a virtual mirror to youth in another person suggesting magic as well.
All the advertisements evoke the symbolism of the ‘fountain of youth’ or the transformative symbolism of energy in making people immortal. Consequently, this advertisements use science and DNA aesthetics to persuade the audiences of the efficacy of their ‘regenerating’ or ‘reactivating’ properties.
It is worth noting that while there is a gender bias to
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