Ageing Population And The Aging Population

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

Using Item B and elsewhere, assess the view that an ageing population creates problems for society

The humanity of aging is a concept sometimes hard to grasp. Understanding why we are

The primary message of all four advertisements is to portray the product as needed in an individual’s life and that it is the superior option for a multitude of reasons. The first advertisement suggests that women, primarily although men may or may not take notice of the product for their own use, cannot achieve youthful skin appearance without the product. The second advertisement installs fear and doubt, with the offer of services to dispel those fears and doubts. The third provides a blend of fear, by focusing on men who may be insecure or who wishes to be more manly or perceived in a different light. Instead of focusing on the product itself, it conveys a sense that smoking Camel cigarettes will help transform the man into a manly outdoorsman. Finally, the fourth advertisement offers choice and, in the form of said choice, relief. By focusing on showcasing two unique flavors per pizza pie offered, it allows those who require significant choice options in their restaurant experience to be assured that Pizza Planet offers that choice. As mentioned in the targeted audience portion, this choice is significant for households with diverse preferences when it comes to selecting a restaurant to eat

The fact that the American population is aging has raised concerns. In 2011, the number of adults over the age of 65 reached 41.4 million, which account for 13.3% of the population ("A Profile of Older Americans: 2012," 2012). It is estimated that there will be about 71 million older adults by 2030 ("Healthy Aging-Improving and Extending Quality of Life among Older Americans," 2009). Approximately 2.1 million elderly are currently living in

The recent growth in the number of older adults in the United States is unusual in the history of America. The anticipation of the elderly population (65+) by the year 2050 will be almost 89million people, or greater than the population of the elderly in the year 2010 (CDC 2013).

According to a 2014 census report, 40.3 million Americans were 65 or over, making up 13 percent of the country's population. That's 12 times the number of 1900, and it shows little sign of slowing down. In fact, the same report projects that by 2050 America's senior population will comprise nearly 21 percent of whole United States. More so, the report found that in 2010 seniors were paying three times more on personal health care in a year than a non-senior. On average, seniors were spending just under $18,500 on their own health care each year.

People rarely ever see a commercial with an older adult advertising an everyday product such as cookware or a department store, and if they are, it is almost exclusively a product for the ageing population. Most of the commercials for older adults have to do with medications to help with some disease only common in older people, or creams to get rid of wrinkles, or products for frail seniors who can’t be alone in the house without having a life-altering accident, or even adult diapers. They are either portrayed as being ashamed of their age and looks, or as being so old and sickly that they don’t have time to care about their looks anymore. Neither of these conclusions drawn is accurate for the majority of the older population and it is demeaning for people to believe them to be correct. In all actuality, our aging population is very active in this day and age, and they enjoy a lot of the same activities that we do. Just because they have reached the age of sixty-five does not mean that they are suddenly dead to society and can’t shop, go to the beach, eat candy, or have fun in general, and it is time for our advertising to reflect these truths. The OAMPOA will personally campaign to major advertisers such as Coca-Cola, Target, and other well-known companies to include older adults in more commercials. It is possible for these

For a number of the challenges associated with aging, consumers can find a helpful ally in the many manufacturers and product designers who are catering to "niche markets" (gearing their products specifically to address age-related needs) and enhancing their traditional products targeted to seniors and older boomers.

The greater longevity and improved health seen at older ages in many parts of the world represent one of the crowning achievements of the last century, but also present a significant

Growth and development is an essential part of the life cycle, which leads to the occurrence of different phases like childhood, teenage and late adulthood. Aging is the period which is characterized by the onset of personal, cognitive and social changes. They feel hard to adjust the changes. Like rest of the world, the US also falls in the list of countries which have the highest population of elderly people. According to the Population Reference Bureau report, Americans ages 65 and older has projected to increase more than double from 46 million today to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent (Mark Mather). The

Largest among the growing populations is the age group 65 and older. This course required us to complete Dr. Woolf’s myths of aging quiz. This quiz has 25 questions all about aging issues. In our textbook, “Adult Development and Aging,” Cavanaugh and Blanchard-Fields (2011) state, “Everyone does not grow old in the same way. Whereas most people tend to show usual patterns of aging that reflect the typical, or normative, changes with age, other people show highly successful aging in which few signs of change occur” (p. 16). An analysis of Dr. Woolf’s myths of aging quiz will show several different areas to consider in regards to the

This essay covers persuasive techniques used in the video commercial for Old Spice deodorant, as well as the messages that lie in the heart of the very commercial. The essay will try to explain the techniques and effects of persuasion on targeted audience, while at the same time referring to style and language. A great emphasis is put on humor, as it is the main technique of persuasion used in the very commercial.

The increase in life expectancy is partially to blame for the increase in elderly citizens, as there are now better medicines and medical procedures to cure ailments which could have easily killed a person 10 or 20 years ago. As Levine said, "There are more elderly and a larger proportion of elderly in the population now than ever before in the history of the world, and individuals live longer and have a longer span of healthy, vigorous life than ever before" . We have to prepare, not only to have more aged people in the work force, but also to have adequate pensions and supplements to aid these people when they do retire.

“Did you hear the news? New, lower prices on Pro-X, Olay’s most effective, anti-aging regimen. Check stores today and share this with your friends.” (Picture 50.)