Mcdonald's Company Profile

| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

As well as being a privately owned company, McDonalds is well known for being the largest franchised food service company in the world with over 70% of McDonalds restaurants

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

Eric Schlosser shows the audience a very clear picture of how McDonald's has dominated not only the fast food industry but also has made its way onto other business fields. McDonald's is the biggest buyer of beef, pork, and potatoes. The company is the largest owner of retail space in the world, the biggest private operator of playgrounds, and one of the country's major toy distributors. "The fast-food industry now stands alone atop a massive food-industrial complex which has gained control of American agriculture," writes Schlosser.

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

McDonalds is one of the world’s largest franchises. It falls under the fast food franchise and is a leader in this industry with roughly 36900 operating stores worldwide.

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate,

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's

McDonald's has one of the most recognizable brands in the world. Most individuals in the United States (and globally) instantly recognize the company's "Golden Arches". McDonalds has a built a large brand equity in that it is the number one fast food company by sales, with more than 31,000 restaurants in almost 120 countries. McDonalds exhibits brand equity with their "happy meals and the "golden arches" as well as their pricing strategy. McDonalds uses creative marketing techniques in that they offer convenient meals and other items for a discount for all ages. Therefore, McDonalds builds customer relationships from childhood as they grow into adults. According to the Company's CEO, in five of its largest markets, 75% of population lives within 3 miles of McDonald's restaurants (McDonalds, 2017). By having such a broad customer reach helps McDonalds target more customers and increase brand awareness and introduce new services, such as home delivery

Today, McDonald's franchise network is the world’s leading food service retailer with more than 30,000 franchise