Agenda Setting Theory Essay examples

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GlFinal Exam Essay 2 1) Define and illustrate (i.e., give examples of) agenda-setting theory. How might a president try to use the media’s presumed agenda-setting powers near election time? In other words, might it behoove a president to take (or threaten to take) certain highly dramatic actions-especially concerning foreign affairs- just before an election that will impact strongly on the power of his/her political party? If so, what actions might a president be likely to take and under what circumstances? (For example, would the likelihood of taking such actions depend on how the economy is doing? Explain. Would it matter whether business scandals, the budget deficit, crime patterns or a previously initiated war were detracting from…show more content…
As for the President Utilizesing the media’s dramatic emphasis on the economies downward spiral, a President or presidential candidate would likely focus his media use in a positive way. He can use the valence principle, as far as ensuring to discuss the topics being targeted by the media in his favor. As I mentioned earlier, if the media is negatively discussing an issue, the President can try to turn things around, so that he can get the people on his side. As we all know, there are multiple ways to view the media and see what events are happening in the world around us. Being that we as Americans are in a recession, a President or candidate would probably want to steer away from supporting corporations or businesses that are hording taxpayers money over oil spills, environmentally hazardous accidents, or natural resources being wasted away. What I’m trying to say is that, in a presidential speech, or campaign speech, taking the supportive side of something that is worsening our economic state would hurt the chances of a successful presidency. For example, if a President wanted to persuade us to support his new healthcare proposal, he would likely manipulate the medias impact on our views by displaying and airing various commercials and programs which bring light to certain hospitals, or health policies rise in providing wider more sufficient care to certain families without
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