Agricultural Marketing Essay

Farmers’ market produce could fall in one of two marketing channel structures the first one being direct channel. This is so because the Farmers market can sell their produce

1 Farmers may not totally understand the product value. They may not easily accept new product that they have never heard about.

farms to keep their prices low, can eventually cause the market to fail. (58) The article The

There is a market trend of supply and demand in an economy and this is measured through the equilibrium process and the actors that affect supply and demand. The farmers are the market suppliers and hence they determine their produce by measuring the equilibrium market prices and quantities. The suppliers are aware that when the prices of commodity increases the demand of the same commodity decrease and when demand increases supply decreases until the market reaches an equilibrium point. There are various factors that affect

The agricultural industry: the farms, plants, animals, and farmers, have supported this great country for so long, but lately we have turned our backs on it. Today, we live in a materialistic society, people wanting more and better items, not settling for products that will accomplish the same job.From looking at the fruits and vegetables in the grocery store, we see the bruised or smaller ones left, while the big and brightly colored ones are selected first. In our society today, changes are constantly being made to help expand and evolve the agricultural industry, but it has yet been able to do so. To this day farmers across this nation have not been completely successful in providing for the people who make up this country. In the stores

The traditional farmer is now just a thing of the past, with big industries taking over there are 4 main producers in the food market today. The image of farmer john and his cows in a grassy pasture is far from what the reality is, cows standing in manure and being crowded into unlivable conditions. The farmers who try to keep traditions are being prosecuted and picked on by big companies who only care about how fat their wallets are. The farmers, factory workers and animals are all expendable and will be

Farmers have to consider the food quality checks. Farmers are aware of that if fruits or vegetables are not in a perfect shape supermarkets are not going to buy them, so farmers just throw away imperfect fruits and vegetables. Royte who is a nature writer, in her article “Eat Ugly!” she explained, “A lot of food sellers think no one will buy freaky-looking food. So they toss it before trying to sell it. Each year, 1.3 billion metric tons of food gets wasted in this way” (Royte). According to Richard Schiffman gave a solution for this problem in his article “What a Waste!” by giving the example of “Andronico's Community Markets in California” who sell imperfect looking fruits and vegetables to a very low price (Schiffman). This will help Famers and they don’t need to throw away the ugly looking products. The other reason food being wasted in fields by farmers is that they have to make sure that they have a steady supply of products for supermarkets (Matt and Peek). They purposed a solution for this problem, “With better food labeling—for example, using a spoils-on date rather than a sell-by date markets could keep their stock longer and ease demand on farmers” (Matt and Peek). The government should bring stricter policies to decrease food waste in fields and supermarkets can play an important role to reduce food waste

In this research essay the article “Farmers Get Biggest Subsidy Check in Decade as Prices drop,” written by Alan Bjerga. The article brings forward the pressing issues of the agriculture downturn of prices in the United States of America. The article reviews crop surplus and reduced income in terms of the drop of agriculture prices. The article also touches on the fact that the united sates of America agriculture system needs more aid to provide safety for net farmers.

(167). Heavy taxes on agriculture leads to low productivity and low output (Dennis). New technology is not as efficient: “The heavy harvesting equipment that now does the work of the harvesting has left larger amounts of grain in the field…” (Holthaus 135). Holthaus describes the loss of access to the markets as a result of more contacting and the “growing influence of transnational megacorporations.” Farmers are no longer in control of agriculture; they have little say in what crops to grow and have to listen to the contracted company. Farmers no longer farm for the market, they farm to be able to pay the bank or to meet a contract with a company (167). When farmers decide to contract, they become another worker in the industrial system of agriculture. Farmers lose their markets, which are taken over by large corporations; and lose a percentage of their profit (Holthaus 150). According to “American Farms Keep Growing: Size, Productivity, and Policy,” about 30% of American farms have any significant farm production. 6 percent of all farms account for three-fourths of US farm output.The loss of political power and influence is due to less farmers and their families living on the land, aswell as, less people living in rural communities, which means that they have less authority and voting powers (167). The health of

Hence this could create a systemic ideology of farm to fork that would procreate within the community. Along with this practice, we must decrease unnecessary distribution and the transport of food. The area in which a product is raised is the area in which that product should be expended, “consumers should be encouraged to eat in ways that support environmentally sound, healthful food, and carbon sequestration” (Niman pg. 48). Through revitalization of local food growth and consumption, the price of goods in the area would aid in the elimination of the middleman as well as the wholesalers to whom gain a profit from the farmer. By means of a holistic approach, The overall simplification of downsizing and educating our agriculture system is the resolution to creating a renewable and just future for our food

Why do we eat? We eat to get energy. Food is essential for our well being to foster growth and development. A healthy living is said to start from what you eat and drink. Farming is an enormous task and a farmer harnesses a lot of resources to bring this to limelight. Acquiring acres of land to farm requires a lot of financial responsibilities from the farmer. In many circumstances a lot of people who are willing to be a farmer freak out of the hassles due to inability to have access to fIn the farming industry a lot of government policies are not to be in support of the small scale farmers. Generally, the large scale industrial farmer explores different unethical conducts to carry out their daily activities in the food production mechanism. The government agencies should eliminate the threat placed on the small-scale farmer to enable a fast-growing economics where people can make informed choices on what they want to eat and drink to prevent illness and health issues such as obesity and heart diseases.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Today that push of farmers to leave their rural areas and move to the city can be associated with an inability to compete with large corporations. These large companies have the resources and ability to undercut and

In light of this, I would like to explore research frontiers in the area of the challenges of managing food and farm businesses in a global setting of the 21st Century. In our society beleaguered by agricultural problems that ranges from economic to environmental problems such as weather and global warming, issues concerning trade and management of agricultural enterprises has been the topic of debate for the past decade. Many developing/poor countries who earn their living from agriculture continuously suffer from poverty and hunger as a result of the increasing pressures on the world's resource base. Policymakers are gripped with finding solutions to problems such as structural and technological constraints, inappropriate domestic policies and an unfavourable external economic environment. As a result, the growth of these economies has been slow, undernourishment has been increasing and the marginalization of these countries in the global economy has continued. This trend has created problems for developing countries over the past decade. Economic and financial