Agua Bendita Essay

Brazil’s population is not as large but does has a high GDP percentage, and also a high Dollar Pre Capital GDP.

Growth of the manufacturing industry is now the largest contributor to Brazil’s exports comprising of 45%. The manufacturing industry and other large industries that contribute to Brazils exports have allowed for Brazil to increase GDP levels from 385Million in 1980 to 2.4 Trillion in 2010.

In term or product, Unilever should develop this new brand by modifying the formula of Campeiro and thus meet the expectations of cleanliness and fresh aroma of the low-income consumers. Even if consumers prefer cardboard boxes, the new brand will be sold in a plastic sachet since the packaging does not count a lot in the decision criteria process. This new brand should be priced at 1.8. (see Exhibit 2) just a little bit above Campeino price to show the quality of the new product. Unilever will have to maintain low margin for its new brand to reach its target but can reach profitability with high volumes of sales. In term of promotion, Unilever should position its new brand as a very effective product which can be used in everyday life. Advertising should show the satisfaction of a consumer while washing it clothes. In term of communication expenditure, a 70% below the line should be used since we are targeting the low-income segment. Besides it will cost less money to Unilever. The packaging has to be very simple and be different in term of color with the ones of Omo and Minerva. Finally Unilever will sell this new brand in the specialized distributors since it is the distribution channel where low-income consumers shop.

Since 2000, Brazil has significantly improved its economic performance. Strong global demand and high prices for its commodity exports resulting

The name Brazil comes from Pau Brasil. There are around 145 million people living in Brazil, most of them near the coast. The population is growing rapidly and half of all Brazilians are under the age of 20. By the end of the century, it is estimated that Brazil’s population will have reached 180 million. Brazil borders on ten other Latin American countries.

Brazil with a population around 201,032,714, is the largest South America’s country. Brazil’s most important components of its GDP are service revenues, wide industry sector and its successful agriculture.

The Federative Republic of Brazil is the fifth largest country by geographical area in South America. Currently, “Brazil has a population of over 207 million making it the 5th largest country in the world”(IBGE, 2017). Brasilia is the capital, and Sao Paulo is the largest city in Brazil with population over 11 million people.

Brazil is within a political crisis. Their government has become extremely corrupt over the years and it appears to continue. Their government is considerably right-wing, and this stagnates growth. This has led to huge risks and issues that have hurt the country in every level. The country was also hit with the last massive recession and it has never recovered. Brazil also took on hosting two world events within this recession. Hosting the Olympics and World cup was a costly investment. Investors and politicians did not see the influx of tourism post these events as they expected which too had an impact on their economy. Brazil now has a huge deficit in it’s net debt and this is expected to climb higher over the coming years. They have

Much like the U.S., Brazilian culture is extremely diverse. Brazil’s current population of 190 million represents various nationalities from European to African (Country Facts). Brazil has an extremely diverse culture with some common pervasive threads that grouped together give Brazil a national identity.

Brazil is a leading emerging economy in the world today. Other economies in this category include; Russia, India, South Africa and china excluding Hong Kong and Macau. There has been a real transformation in the Brazil economy in the 21st century. The country 's location is in Latin America and is one of the motivating economies in the world market. It has experienced rapid growth, price stability, and fiscal responsibility (Czinkota 2010).

“Brazil is the largest country in both South America and the Latin American region. It is the world's fifth largest country, both by geographical area and by population.” (Crocitti and Vallance). The official language in Brazil is Portuguese and the country has an approximate population of 184 million people. (National Geographic ) They’re well known for their passion for Soccer, as they have produced some of the best players in the sport and hosted the Fifa world cup this past summer. They have won the World cup, five times, more than any other country.

Located on the west coast of South America is a long, narrow country known as Chile. Chile is known for its diversity of beautiful landscapes ranging from volcanic peaks to ancient forests. Chile has a population of almost 16 million people speaking Spanish, Mapudungun, or Aymara. This long, narrow, diverse country has become known for some tasteful cuisine, enjoyable music, and breath taking art.

Nicole Zimmerman is one of the sisters behind the Zimmerman brand headquartered in Australia. Nicole always had an interest in fashion and design as a child. She attended a technical college in Sydney and majored in fashion. After college she learned the art of design from East Sydney College which is known for launching many designer’s careers. She worked under a swimwear designer for six months before deciding to leap into the market and open her own store. She had an idea to combine fashion and swimwear that was not usually seen. She started her brand Zimmerman in 1991. She first began selling her designs at the markets, this helped Nicole gain experience and knowledge on the customers. After eighteen months of working on the brand Nicole’s

Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto, an inferior but better-known competitor.

The BOP of Brazil (exhibit 5) shows that since 2000 the country was constantly a net exporter until 2014. The profile of its exports consists mainly of raw materials such as crude oil, iron, raw sugar, soybeans, etc. The collapse of commodities prices (exhibit 9) in the middle of 2014 reduced the ability of Brazil’s economy to end 2014 with a positive current account. The fall of oil prices also strongly contributed to that and Brazilian economy finished 2014 with a deficit in the Balance of goods of nearly $ 4 billion. Brazil’s GDP as expected finished 2014 with just 0.1% growth, announcing that tough times would follow.