Agua Bendita is a Colombian company, founded in 2003 by Catalina Álvarez and Mariana Hinestroza, two designers that found a business opportunity by creating unique and exclusive swimsuits. This company started with swimsuits homemade by these two entrepreneurs. The artisan markets were a great opportunity for Agua Bendita to get a name on the market and get new customers. In addition, runway and important fashion shows were a strategic stage to make its products recognized nationally and internationally, after some years they were invited to international events where they had the opportunity to show its products and to sell it abroad.
The Colombian brand has a variety of products for men, kids but mainly for women. Swimwear, resort wear,
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It borders all other South American countries except Ecuador and Chile and occupies 47.3 percent of the continent of South America. This country has a diverse wildlife, ecological systems and extensive natural resources.
Brazil's economy is the world's ninth-largest by nominal GDP and seventh-largest by GDP (PPP) as of 2015. The estimated population in 2015 was 205,338,000. With a nominal GDP $1.534 trillion and $15,690 per capita estimated in 2016.
Brazil has been immersed in international commerce. In 2009 the imports were 8,1% of the Brazil’s GDP, while in 2008 and 2007 were 11% and 8,4% respectively. Sao Paulo and Rio de Janeiro have taken the control over brazil´s imports in 2009 and this country ranked 25th as an importer in the world with US $ 127 billion. (BBC NEWS, 2016)
1.3 Brazilian Market
Brazilian market is a challenging and difficult to understand, although Brazilians have similar requirements as first world consumers, they have also a huge concern for natural resources and for products that meet all the needs these customers have. Companies that want to penetrate the Brazilian market it’s important to take into account cultural differences and understand diversity even among Brazilian
Brazil’s population is not as large but does has a high GDP percentage, and also a high Dollar Pre Capital GDP.
Brazil with a population around 201,032,714, is the largest South America’s country. Brazil’s most important components of its GDP are service revenues, wide industry sector and its successful agriculture.
Its innerwear and activewear apparel brands is including Hanes, Playtex, Champion, Bali, Flexees, Maidenform, JMS/Just My Size, , Wonderbra, barely there and Gear for Sports. Along with, it has got international brands like Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo. It sells bras, panties, sheer hosiery, shapewear, children's underwear, men's underwear, socks, T-shirts and other activewear in the United States, Canada, Mexico and other foremost markets in the Americas, Asia and Europe. In the United States, it sells more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts as compared to any other
Nicole Zimmerman is one of the sisters behind the Zimmerman brand headquartered in Australia. Nicole always had an interest in fashion and design as a child. She attended a technical college in Sydney and majored in fashion. After college she learned the art of design from East Sydney College which is known for launching many designer’s careers. She worked under a swimwear designer for six months before deciding to leap into the market and open her own store. She had an idea to combine fashion and swimwear that was not usually seen. She started her brand Zimmerman in 1991. She first began selling her designs at the markets, this helped Nicole gain experience and knowledge on the customers. After eighteen months of working on the brand Nicole’s
In order to gain market shares through the low-income segment of the Brazilian market, Unilever should launch a new Detergent Powder brand at an affordable price, which could replace in the long-run Campeiro, its cheapest brand. However this strategy is not without any risks, since it can lead to the cannibalization of Minerva.
Brazil is a fashion conscious and credit ready culture. Made up mainly of “Mom and Pop” shops which are 60% of the market. Brazil
The name Brazil comes from Pau Brasil. There are around 145 million people living in Brazil, most of them near the coast. The population is growing rapidly and half of all Brazilians are under the age of 20. By the end of the century, it is estimated that Brazil’s population will have reached 180 million. Brazil borders on ten other Latin American countries.
Their population was about 2.9 million in 2014. (Commisceo) In Brazil, their population was about 207.7 million people in 2016. (Commisceo) It is the fifth largest country in the world.
Going to a party and you feel something is wrong, dressing up doesn’t feel right because you cannot find appropriate innerwear that goes well with your party dress. Women have this problem often, something doesn’t go will something or the dress doesn’t fit in well because of the flabby skin. Something similar also happened with Sara Blakely, the founder of Spanx and that’s when she found a fix to such problems that women deal with. The Spanx brand has over 200 products ranging from slimming apparel and swimsuits, to bras, active wear and men’s undershirts. This revolution of shapewear to give women an exclusive experience of wearing anything and everything they liked. Go out, explore yourself better with Spanx and live the pop
Located on the west coast of South America is a long, narrow country known as Chile. Chile is known for its diversity of beautiful landscapes ranging from volcanic peaks to ancient forests. Chile has a population of almost 16 million people speaking Spanish, Mapudungun, or Aymara. This long, narrow, diverse country has become known for some tasteful cuisine, enjoyable music, and breath taking art.
Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto, an inferior but better-known competitor.
At the beginning, they simply focus on women’s sexy lingerie, such as bra. Because they use right segmentation methods, they earned around $500,000 at the first year-1978. For instance, they have focused on the gender-female, customer’s income, and the lifestyles for all women, such as low price, sexy, feminine and comfy. Then, they moved on to other two sections step by step- Pink and Victoria’s Sport. Pink centers upon college girls, and Victoria’s Sport focus on those girls who like to work out frequently. It is surprised
Since 2000, Brazil has significantly improved its economic performance. Strong global demand and high prices for its commodity exports resulting
The concept of aesthetics describes what people of certain cultures tend to consider to be popular or in good taste (Wild & Wild, 2014). To this extent, despite being mostly unified by a single language, Brazil represents such a diverse culture that regional aesthetic variances could almost seem like they were different countries altogether (Castano, Goossens, Terlouw, and Vliet, n.d.). According to Encyclopedia Britannica, of all the cultures that make up the Brazilian way of life, the Portuguese culture is the dominant influence and provides the main language, religion, and many customs. Indigenous Indians and African influences are also apparent in some forms, especially in certain parts of the country.
The BOP of Brazil (exhibit 5) shows that since 2000 the country was constantly a net exporter until 2014. The profile of its exports consists mainly of raw materials such as crude oil, iron, raw sugar, soybeans, etc. The collapse of commodities prices (exhibit 9) in the middle of 2014 reduced the ability of Brazil’s economy to end 2014 with a positive current account. The fall of oil prices also strongly contributed to that and Brazilian economy finished 2014 with a deficit in the Balance of goods of nearly $ 4 billion. Brazil’s GDP as expected finished 2014 with just 0.1% growth, announcing that tough times would follow.