Agua Bendita Essay

Decent Essays
Agua Bendita is a Colombian company, founded in 2003 by Catalina Álvarez and Mariana Hinestroza, two designers that found a business opportunity by creating unique and exclusive swimsuits. This company started with swimsuits homemade by these two entrepreneurs. The artisan markets were a great opportunity for Agua Bendita to get a name on the market and get new customers. In addition, runway and important fashion shows were a strategic stage to make its products recognized nationally and internationally, after some years they were invited to international events where they had the opportunity to show its products and to sell it abroad.
The Colombian brand has a variety of products for men, kids but mainly for women. Swimwear, resort wear,
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It borders all other South American countries except Ecuador and Chile and occupies 47.3 percent of the continent of South America. This country has a diverse wildlife, ecological systems and extensive natural resources.

Brazil's economy is the world's ninth-largest by nominal GDP and seventh-largest by GDP (PPP) as of 2015. The estimated population in 2015 was 205,338,000. With a nominal GDP $1.534 trillion and $15,690 per capita estimated in 2016.

Brazil has been immersed in international commerce. In 2009 the imports were 8,1% of the Brazil’s GDP, while in 2008 and 2007 were 11% and 8,4% respectively. Sao Paulo and Rio de Janeiro have taken the control over brazil´s imports in 2009 and this country ranked 25th as an importer in the world with US $ 127 billion. (BBC NEWS, 2016)

1.3 Brazilian Market

Brazilian market is a challenging and difficult to understand, although Brazilians have similar requirements as first world consumers, they have also a huge concern for natural resources and for products that meet all the needs these customers have. Companies that want to penetrate the Brazilian market it’s important to take into account cultural differences and understand diversity even among Brazilian
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