Aims And Objectives Of Coca Cola Company

The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stitch Pemberton in Columbus, Georgia. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company has operated a franchised distribution system since 1889, wherein The Coca-Cola Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.

The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our

To create innovative products that celebrate the individuality of our consumers and ourselves in a responsible and profitable way.

MISSION: The mission of Coca Cola Amatil as a company is to make refresh the world by creating the moments of happiness and optimism and make a value & create a difference by standard, action and decision.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Founded 129 years ago in 1886 by Dr. John Styth Pemberton, the Coca-Cola Company is a multinational corporation and producer, retailer, and distributor of nonalcoholic beverage. For over 20 years, it has been one of the biggest brands and is recognized by 94% of people all over the world. There are many factors that contribute to the success and reputation of Coca-Cola, the following essay will discuss briefly about how Coca-Cola dominates the beverage industry in the 21st Century.

Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company Of Atlanta,Georgia.The company operates a franchised distribution system where the Coca-Cola company produces syrup concentrate which will alter be sold to various bottlers across the world. The company has many other beverages under it’s portfolio like Fanta,Pulpy Orange etc.

Value is defined by what the customer gets by purchasing and consuming a product (Principles of Marketing, 2015, p. 3). Customers do not only want the products but also want what those products will do for them in return. Companies create this value for its customer by creating, communicating, delivering, and exchanging values. They do this by understanding their customers, describing the product and making the product available to the customers. Coke does a good job in this aspect by having different products available for the target audience such as coke zero, cherry coke, and vanilla coke just to name a few. They even offer clothing for the customers that may not drink soda. Another way the company has attempted to engage customers is by reaching out by social media and online publication experience to inspire, educate and gain action (About Coca Cola Journey: Coca Cola, 2016). The media platform

Recently, the Coca-Cola Company laid out its growth plan in its 2020 vision, and it plans to double its system revenue, increase its total servings to three billion per day, and raise its operation margins (Banks, 2016). The company has several reasons relating to its economies of scale and cost reductions that would make it realize its strategy. The Coca-Cola Company owns one of the world 's strongest nonalcoholic beverage brands, and its brand qualifies as a billion-dollar brand in nineteen countries across the world (Foster, 2014). Each of the Coca-Cola’s brands generated about fivehundred million to one billion dollars annually in revenue (Collier, 2014). Currently, the company holds the leadership position in the world 's soda industry with a market share of 41 percent (Banks, 2016). Besides, Coca-Cola enjoys a stable global distribution system in two-hundred countries and owns more vehicles than both FedEx and UPS combined (Elmore, 2016). The company, therefore, has a huge moat with significant economies of scale that none of its competitors can beat or copy.

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which...

Coca Cola Company is the world’s leading soft drinks, operates in more than 200 countries and sells 400 brands of non-alcoholic beverages in beverages industry. Coca Cola is also the most valuable brand in the world and world’s largest manufacturer and distributor. Coca Cola is a globally recognized and known successful company. The Coca Cola was founded on May of 1886. As late as the 1990s, Coca Cola was one of the most respected and impressive companies in the world, known as a very successful and most impressive management team (Nasdaq, 2014). Since 1998, the Coca Cola Company has been tackling with internal weaknesses, imperfection, and external risks and threats uncertainty.

With global macroeconomic challenges, the company is firmly focusing on its 2020 vision. Partnering with its global bottlers, Coca-Cola company is investing in its cola brands to improve its brand value

In 1886, Coca-Cola was born in Atlanta, Georgia, United States of America, which brought refreshing and wonderful feeling to people around the world. According to current statistics, 1.7 billion consumers around the world are drinking Coca-Cola products every day, and Coca Cola sold about 19,400 bottles per second, Coca-Cola Company owned more than 500 soft drinks and non-carbonated beverage subsidiaries, providing 1.9 billion cups per day Coca-Cola products to consumers in more than 200 countries around the world, and it also commitment to promote sustainable development and environmental protection by its energy-saving ideas in a long term. We decided to choose the Coca-Cola Company as the objective to investigate.

Glocalisation entails local and global activities acting simultaneously, where they would “think globally and act locally” (Glocalisation, no date). By adapting to the local environment, the MNC could gain a competitive advantage as an international brand as they would appear to take in to account the local surroundings of their brand and they are more likely to be successful as they would be selling a product that the local Indians would want. The MNC should internationalise to respond to the megatrend of competitors, which is a deterministic force, and then compete through adaptation of their product to suit the local surroundings in India. The strategy the MNC should consider after analysing the demand conditions is to consider both price and value together. They should differentiate themselves from other soft drink suppliers by offering a strong brand that young Indians are conscious of (Soft Drinks in India, 2011) but also an acceptable price. Although there is a huge poor population in India, if the MNC were to target Southern India as suggested after looking at the factor conditions, research by the Bureau of South and Central Asian Affairs (2011) depict a large and growing middle-class population of India that have a disposable income of between $4,166-$20,833 per year; this suggests that they could price their product in correspondence with the other brands