Aims and Objectives of Mcdonalds

A – Agreed/Achievable –all the people that work for the business have agreed to a term that has been brought up.

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

The objectives are the areas of emphasis within the business. Rather than specific statements with a specific goal, objectives state that the business plans to continue to do quality work in the following areas. These objectives or areas of emphasis need to be attained by discussion and review of the current activities as well as activities in which it would like to participate in the future.

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

Now McDonald’s is the world’s largest restaurant chain, and its innovative marketing, superior products, impeccable operations, and devoted franchisees have set the standard for the fast-food industry. The company philosophy of Q.S.C.&V. (Quality food; fast, friendly service; restaurant cleanliness; and a menu that provides value) and its family- oriented image are the product of Ray Kroc. In addition, it is one of the world’s most recognized brand names, along with Coca-

McDonaldization effects all aspects of today’s society—even the venues we often overlook. Two examples of some commonly overlooked McDonaldized venues are the Kimmel Center and the Hard Rock Cafe. Both of these venues emphasize the McDonald elements of success according to George Ritzer: efficiency, Calculability, predictability, and control. (14, Ritzer). Although these places may feel like a luxurious break from the everyday fast food trip, they are not all that much different.

The aims of organisations depend on the type of business they are. For example, the aims of a charity organisation will be quite different from those of a for-profit global business. A business needs to have a clear sense of direction, which must be clearly communicated to all stakeholders. This is the aim of the business which can then be broken down into smaller aims and objectives.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

It gives legal ground visible to competitors and customers. For the third importance of objectives, coordination; Objectives aligns the efforts of participants in the company towards the same goals. Douglas McGregor, a psychologist who served a short term as president of Antioch College & professor at MIT viewed that "In selling effective goals managers help members at all levels of the organization to understand how they can best active their own goals by directing their behavior towards the goals of the organization". Objectives not only set standards (benchmarks for success), but they also serve as motivators. Setting objectives, whether they be long or short term, they provide a standard for the company. In lack of better phrase, objectives "set the bar" for companies. So naturally, you are motivated to "clear the bar." Hence, objectives are motivators too. "According to Latham and Yuki goal specificity enables the workers to determine how to translate effort into successful performance by choosing an appropriate action plans." Plans: strategic, tactical, operational and contingency are the general types of plans. Strategic planning establishes long-term objectives and overall strategy or course of action by which a firm fulfill its mission. Tactical plans are short

Objectives are an organization 's performance targets—the results and outcomes management wants to achieve. They function as yardsticks for measuring how well the organization is doing.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.