Air Asi Executive Summary

In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.

AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies.

Airasia is Malaysia low cost airline. Airasia company try to make the lowest cost of air ticket so that everyone can try to sit fly travel to everywhere with Airasia because in

Air Arabia is the first budget friendly airline in the Middle East, which began in 2003. Air Arabia’s goal was to be a known budget friendly airline across the Middle East and North Africa. The main hub of Air Arabia is Sharjah International Airport which is located in United Arab Emirates and Also in Mohamed V Airport in Casablanca, Morocco. It was around 2006 when Air Arabia reached a growing point because as inflation occurs people decided to travel for a cheaper price. Since it’s growth Air Arabia operates in 40 different location making it one of the most reliable budget airlines in the Middle East and the world. Air Arabia flies to several different continents which are Asia, Africa and Europe. The current CEO of Air Arabia is Adel Ali and he has transformed a small budget airline to a well known airline across the Middle East. The current slogan of Air Arabia is “Air Arabia, Pay Less Fly More.”

In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million

Air Canada being the largest airline service provider in Canada has a lot of plans for the future in term of regulatory practices, economics, technological advancement, social responsibilities, and positive and healthy competition. In the next five years or so, Air Canada will put a lot of focuses on the Asian Markets. In regards to this future plans, the main targeted hubs of Asia will be some of the biggest economies nations such as China and Japan where Air Canada has already had flights from Vancouver to Tokyo’s Narita Airport and Vancouver to Shanghai using the 251-seat Boeing 787 Dreamliner.

AirAsia was originally launched to compete with Malaysian Airline by offering low-priced air travels. It was, however, unable to liberalize the market to beat its rival and win and maintain its own niche. In 2001, Fernades bought AirAsia and hired experts in low-cost airline business to restructure the business model in use at AirAsia airline. This was the turning point for AirAsia. AirAsia is currently the second largest Airline in Malaysia and offers low-cost airfares. This is in consistence with their mission of providing affordable airfares and their vision that claims that everyone can now fly.

Our airline data base include world class airlines like Emirates, Qantas, British Airways, Etihad Airways, Qatar Airways, China Southern Airline , Singapore Airline and many more going to Brisbane from the UK.

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Air asia provides air travel at substantially lower prices is also known as no-frills or discount carrier. The company offers low fares according to cut out the "non-essential" service. The low cost of airline ticket is extremely basic because it attains high passenger loads and cut out all the extra. It means that the company does not provide meals, drinks, or snacks served free on board. The low cost airlines offer the economy flight which is narrow seat compare with wider business class seats. It also does not allocate seats for passengers as like "free seating" to make passengers board the flight early to get their seat. The additional of schemes or sale promotion activities do not offer by the company as the pricing structures are low. Low cost airline is related to the operating cost are kept to the bare minimum with low wages, low airport fees, low long term maintenance contracts rates, and low fares. So that, Air Asia is able to reduce the overhead and investment in equipments substantially absence of fringe services. Therefore, Air Asia has the operating cost compared to other competitor

They have been operating as passenger and freight carriers, albeit under different corporate identities, since the beginning of commercial aviation in the 1930’s. They have weathered the cycles encountered by airlines and

The strong competitive advantages which low – cost airline such as Air Asia is equally causing Mas to restructure their operations, there resource such as airplane and the quality of their cabin crew tends to be looked at deeply. Mas has the oldest airline in Malaysia they have to use the advantages to continue to stay at the frontline in the aviation industry by them using available resources effectively with the help of the government and come up with a strong strategy so as to compete and stabilize its product in the aviation industry.

As airlines go, Flynas is a relatively young one. To make itself more popular, which in turn means an increased percentage of market share. Flynas’ goal is to become the ideal low cost carrier in the region. This in itself will assist them in targeting a larger market than other well established airlines. Along with targeting a larger market Flynas has set their mission to achieve the highest level of customer satisfaction. If they are successful in coupling this mission with their goal, Flynas will command one of the largest customer base of any airline in the region.

AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001.

To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel