Air Asia Advertising Types

4337 Words Mar 14th, 2010 18 Pages
COMPANY INTRODUCTION

Air Asia Berhad was set up by Dato' Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato' Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport
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Lean Distribution System:
Offering a wide and innovative range of distribution channels to make booking and travelling easier.

Point to Point Network:
Applying the point-to-point network keeps operations simple and costs, low.

ADVERTISING OBJECTIVES

Advertising is the dominant form of nonpersonal promotion and is part of the marketing mix tools. An important task of advertising is to make consumers aware of products and also provide buyers with product information and arouse their interest in and desire for products. There are many forms of advertising and many purposes for which advertising can be used and like other components of the marketing mix, the objectives and form of advertising depend on a product's stage. Accordingly, there are many ways in which advertising can be classified. Informative advertising, persuasive advertising, and product advertising are the three majors advertising objectives. Like other components of the marketing mix, the objectives and form of advertising depend on a product's stage in its life cycle. The three primary objectives of advertising are to inform, to persuade, and to remind buyers about a company and its products. Below are the relationship between advertising and the product life cycle.

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Informative Advertising Persuasive Advertising Product Advertising

Informative Advertising is an advertising which primarily seeks to provide

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