Air Asia Company Profile

AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies.

AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies.

Airasia was founded by the government on 2 December 2001 and the founder of Airasia is Dato Sri Tony Fernandes. Airasia can travel around the earth and ascend to become the world’s best in the year 2001. There also have some companies which link with Airasia such as Airasia X , Airasia Japan , Airasia Thai and other country . In addition, Airasia also is the low cost airline based on Kuala Lumpur, Malaysia. It is also the first Airline in the region to apply fully ticketless travel and unassigned seats.

The aim of this report is to evaluate whether Qantas airways is a suitable company for ethical investment. Firstly, Qantas has currently been incurring in an ethical issue, because it has reduced in almost 50 % its staff in order to obtain better profits, however, the flight safety

AirAsia had played the game very well and had ambitious growth plans to keep ahead of the pack. Time would tell if Fernandes and his team could maintain the company 's position as Asia 's -or perhaps the globe 's -most successful budget airline.

AirAsia was originally launched to compete with Malaysian Airline by offering low-priced air travels. It was, however, unable to liberalize the market to beat its rival and win and maintain its own niche. In 2001, Fernades bought AirAsia and hired experts in low-cost airline business to restructure the business model in use at AirAsia airline. This was the turning point for AirAsia. AirAsia is currently the second largest Airline in Malaysia and offers low-cost airfares. This is in consistence with their mission of providing affordable airfares and their vision that claims that everyone can now fly.

Focusing on the low-cost, long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost

Next, one of the strengths for AirAsia company would be it has a very strong management team and also significant links with government and airline industry leaders. This can be said so is because the executive management teams are mostly built up by relevant industry experts and ex-top government officials. In addition, without the protection of national airlines brought about by deregulation, building alliances as strategy became necessary for many airlines to stay competitive and gain access to a global market too huge for any existing airline to dominate. There was a case where Shin Corp which is formerly owned by the family of former Thai Prime Minister which named Thaksin Shinawatra holds a 50% stake in Thai AirAsia. This has successfully helped AirAsia to open up and capture a sizeable

The airline launched during a turbulent period when people were hesitant to travel due to the aftermath of the 2001 terrorist attacks. People concerned about long-distance travel started to look for holidays in nearby countries. The timing worked to the advantage of AirAsia when it started to fly regional routes. Asians were enjoying the benefits of rising incomes and good economic growth and although many could not afford long-distance holidays, they were open to the idea of traveling to nearby countries. In addition, increased media coverage on LCCs helped consumers understand the no-frills concept. The Internet also provided AirAsia with the opportunity to reach more customers through online booking. Fernandes is a strong believer in leading by example. He is often seen working alongside his team as a crew member or baggage handler. This allows him to get to know his staff better and to listen to customers ' feedback. He insists on a cooperative

In the case of Air Asia strategic management, describe a strategy that made by CEO of Air Asia. And analyze how Air Asia becomes winning the award of the airline. According to the following vision: “To be the largest low cost airline in Asia and serving the three billion people who are currently under served with poor connectivity and high fared”. As you can see, the vision statement,it is about wanting to be the largest low-cost airline company in Asia and delivering low fares and concern about the services to everyone who need to fly. It can be seen on the corporate philosophy of "Now Everyone Can Fly" this mean Air Asia gives an opportunity to customers who want fly but confuse with the prices. To achieve the vision Air Asia set

ANA was required AirAsia and will continue run as their brand until the end of the October 2013. Airasia had announces to launch in Japan again in mid of year 2015. The announcement from AirAsia was made in July 1st 2014. AirAsia will relaunch the operation in Japan by signing the stakeholders agreement with several companies in Japan which is Octave Japan Infrastructure Fund I GK (Octave), Rakuten Inc. (Rakuten), Noevir Holdings Co. Ltd. (Noevir), and Alpen Co. Ltd. (Alpen) to establish AirAsia Japan. The team of Airasia Japan is now working hard with the relevant authorities to obtain necessary operational approvals. They have confidence AirAsia can successfully relaunch into Japan with new investors and strong partnership. Since that other Airasia counterpart in many countries such as Malaysia, Thailand, Indonesia, Philippines and India, and it has gained greats and encouraging responses in these countries. AirAsia will bring forward the same to the Japan and they believe that it can gain the greats responses

AirAsia can find new branches for their company in foreign country and hence, a great step for AirAsia to enter a new foreign market. Furthermore, it can increase the economic development of certain industry especially tourism by promote our country to other state. By having the low cost airlines that provides services there, the foreign tourist can come to visit our country during their vacation. This will increase the flow of foreign money into our

AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001.

AirAsia believes in the hassle free, no frills, low fare business concept and feels that keeping costs low needs high efficiency in every part of the business. Efficiency creates savings which are then passed to the customers so that they will able to purchase on the affordable price but still with a high quality of air travel. AirAsia targets people who want to travel around Asia for leisure or business purposes. The fares of Air Asia are relatively known as a lower fares than the other airlines. Selected strategy used by Air Asia targeting to passengers who are willing to travel without frills of meals, airport lounges or frequent flyer miles in exchange for fares which is

Singapore Airlines is one of the world 's leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with excellent service .Being a international company in the competitive International business environment ,it has to face a number of competitions ,challenges ,changing environmental trends and options .To deal with these issues ,SIA pursue a number of management strategies while maintaining it’s key resources and secret of success. This report will analyse the Singapore Airline’s corporate strategy ,business environment ,key resources,key success factors and issues facing by the company.