AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER's 5 Forces Model Analysis 12
Summary Air India began its services in 1932 and has been operating in India for the last 78 years. It is the oldest passenger flight of India. The government of India holds 49% of Air India’s share with an option to acquire 2% more since 1946. This made Air India a public sector thus enabled it to operate flights internationally. In spite of being a public sector company Air India has been running in loss for the past 10 years. A SWOT analysis was conducted to analyze the strength of Air India that
The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
Globalisation is having a significant impact on marketing. This is because a business, by distributing itself across international borders makes its product more readily available to international customers and creates employment opportunities in the country it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and general history of Qantas need to be examined. Qantas is the oldest airline in the English speaking world
AirAsia The Sky’s the Limit Question 1 Air Asia was established in 2001 by CEO Tony Fernandes and his three partners. It is an Asia’s leading low fare airline. By using a strong slogan “Now Everyone Can Fly” AirAsia has successful created its image in passengers’ mind. Gerry, J., et al. (1993, pg 148), SWOT analysis is a valuable approach for AirAsia to review its strengths, weaknesses, opportunities and threats, aiming to identify the current strategy of AirAsia’s organization and hence target
of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line. There are differences between advertising and promotion despite the fact that both of these marketing tools use many of the same techniques and apply it for the very similar ends. Primary objective of advertising is to create an enduring brand image while for promotion; it is to get sales quickly or to induce trial. Also, advertising is used to increase
Marketplace and Consumers VIDEO TOMS Shoes Case on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes, answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter
The business strategy can be defined as a long term plan of action designed to attain or achieve a particular goal or set of objectives. Business strategy is a very crucial element for a company. It is included the airlines company, Air Asia Company. The business strategy that presented by the Air Asia Company is good enough for the company to gain profitable earning. These business strategies include maximized Information Technology (IT) and implementing E-commerce in the business, low operating
Executive Summary As the world’s economic centre of gravity moves towards Asia, many multinationals relationships with South East Asia is becoming increasingly linked to their economic future. Building broader and resilient relationships in the overseas markets is fundamental to deliver long-term service in order to foster economic prosperity within the world. This is the apt time for big multinationals to focus on South East Asia and double their engagement efforts. With the growth of much new innovative
There was a time when Indian families would plan their annual trip well before 6 months in advance, after spending long & sweaty hours queuing up in front of ticket booths. Today, the rise of Internet credibility coupled with falling rates of air travel has helped the air travel catapult to glorious success. With a turnover of INR 2,200 crores & over 50% market share, MMT is the single most recognized and trusted player in the OTA industry. It is the largest online travel company in India and is