Air Asia Swot Analysis

1942 Words8 Pages

1. a) Air Asia’s vision:
• To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission:
• A low cost airline carrier that offers five-star service with 95% of on-time performance.
• To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food.
• To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services. AirAsia’s objective:
• Aims to carry 70 million passengers a year, within six years starting from2014.
• Turn the low-cost carrier terminal at the KL International Airport into the regional hub for budget travel.
• Plans to introduce more routes add
…show more content…
Why Do So Many People Fly With Air Asia?

A young Asian brand gone global, Air Asia is the World’s Best Low-Cost Carrier and the Airline of the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia, Air Asia now flies to over 70 destinations in 19 countries. In general, the findings show that most of the respondents agree that the price of their Asia’s ticket is reasonable and it is making flying possible for everyone. The main finding is to find out that why do so many people fly with Air Asia. Based on the data collection from the questionnaire and the bar chart show in appendices 2, there are 86% of people who know about Air Asia airlines. Toward this analysis we obviously know that the popularity of Air Asia in Malaysia. Besides that, there is 76% of people had fly with Air Asia before and the major passengers were among teenagers. This shows that the air ticket of Air Asia can be

More about Air Asia Swot Analysis

Get Access