Air Canada Case Study

Decent Essays
Air Canada was founded in 1937, it was privatized in 1989. After facing net losses from 1990-1993, entered into profits in 1994. It was a founding member of star alliance in 1997, which has 27 partners headquartered in Montreal.
Air Canada’s mission was to connect Canada and the world. For this it followed an international growth strategy. Making partnerships with Lufthansa and united/continental, helped its growth strategy and connection mission. To reach the goals it followed a strategy involving engaging with customers, mainly focusing on passengers and products.
Air Canada mainly depends on IT for their activities. The IT department of Air Canada was made of both recent applications and the back-end
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As stated constant innovation to fly high for Air Canada was IT. And its operation with both the business and IT department leads them to grow high. If I was a part of Air Canada, I will definitely follow the same strategies implemented by the company in their odd times keeping in mind about the goals of the
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