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Air Canada Essay

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Regulatory Environment
Through the Ministry of Transport, the Government of Canada is wholly responsible for the commercial air transportation that includes maintenance standards, policy, ground, operations standards, and safety and navigation facilities. The Canadian Transportation Agency independently acts as a quasi-judicial tribunal that resolves disputes that relate to the consumer and the business. As an economic regulator, the agency also determines, licenses, permits and issue air transport related authorities. NAV Canada, non-share Capital Corporation, is privately responsible for provision of air navigation related services in Canada. The Canadian airport authorities, a not-for-profit corporation, operate the major airports in
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Together with its Contracted Carriers, Air Canada carries more passengers, provides more flights and serves more non-stop destinations in the domestic market than any other airline. Its main domestic competitor is WestJet which provided service to 38 domestic destinations in 2016, compared to Air Canada’s 64 destinations. Air Canada is also the largest U.S. trans-border market provider of scheduled passenger services. The airliner, together with its contracted carriers, provided than any other airline on 2016, a 45% market share proximate based on ASM. Air Canada, a broad portfolio of international route rights, provides the largest of scheduled passenger services in the international market to and from Canada, an estimated market share of 39% in 2016.

Investor Relations and Social Concern
Like any airline, Air Canada aims to be the best in the industry. Its objective is for the continuous improvement of employee engagement and customer experience. In its pursuance for the global champion status, Air Canada strategically identifies and implements reduction of cost and initiatives for generating revenues and pursues growth opportunities that are internationally profitable (Air Canada - The Official Website", 2017). It also leverages competitive advantages for appropriate enhancement of margins, largely by increasing connecting traffic through new and existing international gateways and effectively expanding and competing in the leisure market to and from
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