REPORT ON RISK MANGEMENT OF AIR CANADA SUBMITTED TO : MRS.VANDANA MEHROTRA SUBMITTED BY: KUNAL KOTHARI MOHITA AGARWAL SAIMA AHMED APURV SHARMA NAINA SINGH SONAKSHI RATHI AIR CANADA- RISK MANAGEMENT INTRODUCTION: Colin Rovinescu, the Chief Executive Officer (CEO), for Air Canada was reviewing the Risk Management program of the company because the scheduled board meeting was approaching soon. He needed to deliver a comprehensive presentation in front of the board members. CHALLENGES
Introduction Air Canada has four hubs and all are located within the country. They are Toronto Pearson International Airport, Montréal–Pierre Elliott Trudeau International Airport, Calgary International Airport, and Vancouver International Airport. Due to the large geographic area of the country, air transportation is the primary mode of travel for the Canadian population. Canada’s population growth rate was the highest amongst the G8 countries between 2006 and 2011 at 5.3%. Along with that, the
the price. Target Market Demographic Segmentation • 30-65+ • Midsized families, young couples with children, old couples with grown children • 30-80k income • Professional, academic, retired, small business owner. Geographic Segmentation • Canada • Big cities • Large population size – 250,000+ • Urban and Suburban areas Psychological Segmentation • Working class, middle class, upper middle class • Suburban families, retired couples, single urban professional • Highly organized and detail
transatlantic award option. And it comes with a hefty carrier surcharge. There is however one substantial downside to MileagePlan. Since Alaska isn’t a member of any airline alliance, you usually won’t get any elite benefits with their partners. Air Canada Aeroplan – Star Alliance Aeroplan isn’t as good as it used to be, but can still offer reasonably priced redemptions on excellent carriers through the Star Alliance network – e.g. 55,000 miles without fuel surcharges from the US to Europe on Swiss
AIR CANADA Introduction: Air Canada was founded in 1937, it was privatized in 1989. After facing net losses from 1990-1993, entered into profits in 1994. It was a founding member of star alliance in 1997, which has 27 partners headquartered in Montreal. Air Canada’s mission was to connect Canada and the world. For this it followed an international growth strategy. Making partnerships with Lufthansa and united/continental, helped its growth strategy and connection mission. To reach the goals it
Air Canada is Canada’s flag carrier and largest domestic, U.S. trans-border and international airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. trans-border market and the international market to and from Canada (Annual Report 2014). Historically speaking, it was founded in 1937, provides scheduled and charter air transport for passengers and cargo to 178 destinations worldwide. Canada 's national airline originated from the Canadian federal
With the understanding the concept of organizational structure, Air Canada will be used to demonstrate the achieve implementation of structure as well as organizational strategies, revenue enhancement, marketing strategies & Competitive Advantages and some suggestions to maintain effective and efficiency of its organizational structure. Organizational strategies (T.K.) According to Collins, (2012) report that Air Canada’s goal was highly develop as a leading global airline to be among
THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001, lvey Management Services INTRODUCTION It was April 17, 2001, and WestJet 's market capitalization had just surpassed that of Air Canada 's, the country 's leading airline. "We 're in the hospitality business and our culture is everything to us," stated Don Bell, co-founder and senior vice-president
Over the years Air Canada’s business strategy has changed and has been reconstructed a number of times. Air Canada’s mission has always remained the same, “connecting Canada and world” (Air Canada, 2016), but their visions and goals, have transformed. Air Canada’s early strategy was to grow the business, with minimal concern about their staff members and customers. Without any benefits or rewards their staff felt underappreciated. Their customers felt as though their feedback wasn’t being heard
that Air Canada focuses on both domestic and international flights while WestJet mainly focuses on domestic flights. This means while Air Canada may fly more kilometers than WestJet, the two companies are not so far off from each other when it comes to gaining customers (Statistics Canada, 2016). WestJet’s differentiating point is their price-competitive nature. As a low-cost carrier the company values offering guests the same experience they may receive at higher-priced airlines. Air Canada has