Air Conditioner Industry

For AGL the industry is fairly competitive, with the top 5 companies owning approximately 30% of the market share, being Origin Energy Limited, AGL Energy Limited, Energy Australia, Sydney Water Corporation, ENERGEX Limited and other with a respective market share of 12.6%, 8.3%, 4.7%, 2.6%, 2.1& and 69.7% respectively in the year 2008.

the world. " The Big Three" hold nearly 75% of the market and produce over 8

When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining

Teams were able to introduce a new line of microcomputers in four different regions. All five teams were entering the market at the same time and they started with exactly the same amount of resources and knowledge of the market. There were three business segments in PC market. The higher priced Mercedes segment, included high performance computer for use in engineering and manufacturing applications. The medium priced, largest group of customers was the Workhorse segment, which was based on easy to use PC. The Traveler segment included practical computer to use while traveling and their customers were price sensitive. In quarter one, the teams were to establish their firm and set up their shop. Following, in quarter two, the teams dived in to test the market. In quarter three, the teams had to make some changes and decided on market expansion. In quarter four, they made choices to invest in the future. In quarter five, they had to expand their business strategies. In quarter six, they were able to adjust their firm’s strategies, tactics, study the market, review financials, evaluation production data if it was

Knowing this data, and having information about competitors market share, simple calculations showed the market share in gallons for each competitor, keeping in mind that the Bud Light brand and Budweiser brand were grouped together under the Budweiser Co. This is the same for Miller and Miller Light. Budweiser Co. had the largest market share at 34.8% followed by Miller Co. at 20.6%. Busch was below our expected market share at 6.4%, meaning Coors is in a similar position as Busch. This information is shown in Exhibit 3.

Market Share - Since Coors will enter this market area for the first time, it is believed that market

Figure 3 Huntsman Corp. Huntsman, Eastman, Industry Revenue Trend ; Source: Mergent Online; Annual Studies

22) A sample of 5 companies were examined for changes in their relative market share. The results showed the following increases and decreases: –5, 10, 10, 5, –10. A. 8B. 2C. -2D. 6

Draw upon market data which is available, to support your conclusions on “Market Structure” with in this industry sector.

4 Genepa Corporation manufactures home appliances and other electronic products. Genepa is planning to introduce a new refrigerator model. The marketing manager at Genepa has developed a

account for 35 percent of total corporate sales volume and have become the fastest growing category of trade. All three companies sell to this category of trade. This trend is

Crown’s biggest competitors were American Can (25%), Continental Can (18%), Reynolds Metals (7%) and Ball Corporation (4%).

AutoZone’s primary industry is best categorized as the auto parts retailer industry since they sell an assortment of brand name and private label auto parts to consumers and commercial customers (Parnell, 2008). As a result, AutoZone’s primary industry would include companies such as, O’Reilly’s Auto Parts, Advance Auto Parts, Napa Auto Parts, and a litany of small family owned businesses that specialize in selling auto parts. AutoZone’s secondary industry includes a plethora of companies, such as, new car dealerships, giant discount stores like Walmart and Target, convenience stores, and Amazon, since they sell a multitude of products also sold by AutoZone and other stores in their primary industry. Therefore, the auto parts retailer industry

5. In the study of the four largest customers, which is the most profitable and why?

| |per year across its markets. |was growing, but not as fast as it competitors. |