Air France Internet Marketing Case Assignment

If customers interests are purchasing Horror DVDs, Tesco would email/send this customer latest Horror DVDs that is on their website and in store.

of booking and High CPC, and (4) for search engines with Low probability of booking and

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

3) How and why did you develop the above primary and alternate search strategies as listed? I developed my alternate search strategy to narrow my search results which was based on a recommendation from the APUS library search engine.

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

Our third attraction in New France is “Sam’s Souvenirs!” Created for the Father of New France, himself, this shop is all things Samuel de Champlain! Post cards of the beautiful New France and Quebec City are also available. Not to mention our amazing t- shirts that are accessible for all! Shirts are available in all sizes, and we can monogram them as well! Last, but certainly not least, everyone’s favorite, novelty mustaches! Everyone loves Sam’s famous and skillfully shaped mustache! As our most popular product in New France, make sure you are early to grab your own!

Fannect LLC is a company that develops, runs, and maintains an app known as Fannect. Fannect is an app designed to not only determine the fan base of a sports teams but also rank individual fans. It is, therefore, a unique platform that enables fans to partake in competitive sport events that are powered by social network that aim at measuring the fans enthusiasm, ardor and comprehension about the team. The company aims at creating such kind of a platform and endeavors to reward fans for their loyalty to their favorite teams (Fannect, 2012). Given the nature of the industry, sports, that the platforms targets and the current trends emerging in teams fan base constitutes its critical strengths. In particular, features of the app like gameface, score guessing and photo competition for best game day picture gives the app a competitive edge in the social network market (Fannect, 2012; Richter & Nadine, 2007). In terms of opportunities, Fannect have multiple sporting clubs and teams from various sporting activities to pocket as clients. However, the current pace of technological development will give room for proliferation of related apps that will pose threats to Fannect. In addition, some features of the app makes it vulnerable to stiff competition from other social networks(Richter & Nadine, 2007). In addition to the SWOT profile outlined, Fannect LLC is greatly vulnerable to macro-environment forces. The changes in social-cultural

The internet helps Tesco to be efficient as they can collect orders in advance and prepare for them. They are able to continue business in-store and serve others at home. With a couple of extra staff (to be the ‘pickers’ and drivers to deliver) Tesco are able to maximise efficiency by adding extra orders from customers that aren’t in-store and this reduces the amount of people in the store which may block shelves if it gets too crowded. Time and money is

Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points).

The textbook defines a marketing mix as the controllable set of activities, which are product, price, place and promotion that a company uses to respond to the wants of its target market. (textbook pg 7) These activities can be influenced by decision makers to better position their product in the market. Air Canada uses their marketing mix strategy to increase its competitive advantage by protecting its brand, and meeting its strategic objectives.

Based on the data provided, I have constructed a Pivot table to examine the KPIs of different publishers. From the table, we can see that the KPIs vary significantly among the publishers. For example, Yahoo stands out as the most efficient publisher, with the lowest Cost Per Click and the highest Revenue Per Booking yielding by far the highest ROA. Overture-US has a very low TCR of 9.49% compared to other publishers with two or three digit TCR. Furthermore, Engine Click Through Rate and ROA vary in different types of campaigns and Keyword Groups. For example, “Business Class” in MSN-US has a zero CTR, which means the campaign is unsuccessful. “Air France Brand” and “Air France Website” in the Keyword Group account for a significant amount of positive ROA across

àAs a result, the number of user-oriented travel tools on airlines’ direct Web sites increased dramatically in just a few short years. Aggregator Web sites : —  Such as Expedia.com, Orbitz.com, and Priceline.com —  A pseudo-competitive position relative to the airlines' own direct Web sites but also offered services beyond flight purchase, including hotel and vacation packages. —  The airline paid a fee to the

As a legacy airline, it would not be productive for United to try and gain business from those that are more concerned with lower ticket fares. Instead, the airline chose to focus on the frequent business travelers as their core market. By segmenting the customers, United chose to focus on the global executives as their target market. “These folks made up only 9 percent of United’s travelers, but they represented 46 percent of United’s revenue” (Di Frisco, 2011, para. 2). By using psychographic segmentation,

In an intensely competitive market, how to satisfy a customer’s demand and make an efficiently advertisement are very important for e-commerce and e-business.

It has announced that 2011-2012 was a 24th consecutive year of profit for the Emirates Airline and the group. At present, the airline covers 72 countries with 122 destinations and has around 190 aircraft, while it network is escalating continuously. More than 1,200 flights leave to destinations into six continents.