Air France Internet Marketing : Optimizing Google

11. For each of the following, indicate whether you would use a pie, line, or bar chart, and why.

Draw conclusions - Interpret the data from the graph made in Question 7. What conclusions can you make based on the results of this graph?

Two advertising methods will be implemented: Cost per Mille (CPM) and Cost per Click (CPC). In the CPM model, the advertiser agrees to pay the publisher a predetermined amount for every 1,000 ad impressions served. The average CPM value is $0.38 and a reasonable value. In the CPC model, the advertiser agrees to pay the publisher a predetermined amount for every click of the advertisement. As the company develops, it will become be able to gain a more engaging user base, making the CPC model will be more profitable. Allowing advertisements from selective advertisers, each deal is on average

While the use of SKAGs (Single Keyword Ad Groups) is gaining in use, we have neglected another important aspect of control in Paid Search accounts. Due to the lack of a quantifier like quality score for keywords and ads, the ability and concern to manipulate a single location within a targeted area of a campaign has been overlooked. While demographics play an important part in the optimization of return on investment, location optimization is for the most part automated. We can set location bid adjustments, include and exclude locations, but lack the ability to fully control ad spends in a specific market without generalization.

For example, lots of affiliate marketers love to create product review websites that contain affiliate links to those very same products. When customers enter their website, click on those links, and buy those products, the affiliate receives a commission. Usually, the best way to find customers for a certain product is to rank a website high on google for “product X review,” since a customer who types that keyword into Google is most likely at the end of their buying cycle. Because there’s tons of competition for highly searched keywords, I help these affiliates find overlooked keywords that still generate paying customers, such as “best protein powder for smoothies.” These long tail keywords are much easier to rank for, and I’ve developed my own process to find them for

For the purpose of this article, I will touch on the first three "paid marketing strategies" now utilized on the Internet to drive traffic to a website, capture page with the sole purpose of making a sale or building a list to sell to later.

Trying to deliver our content to potential online customers who have might be interested in your product can be difficult. Luckily, there are ways to reach customers, both old and new, using internet search engines. Internet search results are a vital aspect of how content is discovered. Luckily, it is possible to impact the results of these search engines in a way that is beneficial to us. Paid results can post our content straight at the top of the search engines, though it will not ensure that people will view it. Sometimes a more organic approach is necessary to attract visitors.

It is possible to find plenty of sites very easily. In other words, the more votes for a website, the worthier the website is in the view of Google. It appears expensive. however, it can provide your site an opportunity to succeed in the Yahoo search result. You may use many well-known sites to boost SERP.

Success in organic searches sometimes takes time while you strengthen your online search profile, but pay-per-click, or PPC, advertising is effective for getting immediate results. Together, we'll choose the best strategies to attract customers. Paid search advertising can include dozens of options, but Google search ads and AdWords campaigns are among the most effective because you'll also raise your organic search profile with the Google, the most popular search engine. Other paid search options, related terms and types of online advertising include:

Search Engine Optimization (SEO) – earning traffic through “achieving the highest position or ranking possible in the organic listings” (Chaffey and Ellis-Chadwick, 2012 p491) in search engine results pages (SERPs). Chaffey and Ellis-Chadwick (2012, p491) note that “…generating the highest rankings…in the SERPs can generate more visits because of a higher click-through rate”.

Second, the keyword advertising is the method of advertising on search engines through the online auctions. The most important activity is to bid a relevant keyword. The higher rank initiates a greater visibility of the ad at the very top of the page. It happens some search engines rank the ads for their popularity instead of money. Merchants must group their keyword efficiently to receive a maximum return on investment. However, a study states that keyword advertising has no short-term benefits and a statistically

Pay for Clicks PCP It is known as paid search, a type of digital marketing in which sponsors pay a fee each time one of their ads is clicked. From many types of research done by Google Analytics, paid search is the most clicked advertisement among other types of digital promotion. A paid search is a way of buying visits to a company’s site, and not aiming to get those visits organically. Search engine advertising is a digital marketing method and is the most widespread form of PPC. In this process, paid advertisements are commonly located to the right or above of the ‘organic’ search results. The cost for paid search depends on the competitiveness of the keyword that you are bidding on. In 2016, PPC became critical for a digital marketing tool that is still being used by many companies. This suggests that people do not mind these advertisements, especially if the products and services, which are promoted, fit the customer 's needs. Moreover, we use search engines when we look for goods and services; therefore, the results, including the ads, are very pertinent and audience-specific. Plus, Google has created an excellent method for assuring that the PPC ads meet the user’s needs. PPC is good for sponsors; they are offered alternative ways in marketing their products that had not been possible before.

As a pay per click advertiser, I get to determine where a click on my ad leads, and this means I get to sculpt a user’s experience. The better your landing page connects to your keywords, typically the better your results will be.

Hotel-booking market is heating up its rivalry, as Hotel sales in the U.S. and European online hotel bookings market are projected to increase by 16 percent to $79 billion next year, from $68 billion in 2012. Travel-related inquiries on search engines are now second most searched topics, surpassing shopping, according to WordStream Inc., a developer of search marketing software. Competitors for this segment include travel advertisers such as Expedia, TripAdvisor and Orbitz Worldwide. Priceline is the biggest spender in terms of online ad spending. Priceline, an online booking giant, boosted annual ad spending to more than $1 billion. The competition strategy over other booking websites like Expedia and Google have raised questions about the benefits of promoting online versus good old fashion TV campaigning. Online advertising is preferred method today as it provides consumers a quick way to compare prices and complete the transaction all in one step. Online channels recently included social-networking services Facebook and Twitter take a majority share of the web-advertising market. Second portion of that share is still spent for ads on search sites. With major decline in money spent on TV campaigns, Priceline is one of the companies still heavily vested in TV ads and continues to use that promotion channel to raise brand awareness. Also, in 2013 TripAdvisor, the hotel reviews site, started to broadcast its first TV advertisement in the US proving that

Search engine optimizers (SEOs) try to make their Web assets more accessible. Search engine optimization might improve visual design, add navigational links, or make the web page more accessible to search engines. But the trouble starts, when less reliable SEOs engage in spamming to improve the target site’s ranking beyond what its content value justifies. Web spammers also tries to gain popularity by participating in affiliate programs. Web authors can place advertisements on their pages and receive some money when a visitor clicks on an advertisement. All these programs represent an incentive for spammers, who construct web pages that have poor or minimal original content, but contain affiliate links. The spammer then attempts to boost the ranking of these pages to attract more visitors.