Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search Kellogg KEL319 CASE BACKGROUND In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers, Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful, Air France had to understand
Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers | Avg. Cost per clicks | Tot. Clicks | Media Costs | Tot. Bookings | Tot. Revenue | Net Revenue | Net Rev per Cost | Avg. of Sales per
1 GROUP (UP TO 2 PEOPLE) WEB ANALYTICS ASSIGNMENT #1 (50 POINTS) DUE DATE: Wednesday, 2/17/2016 This assignment will analyze the data (AirFrance.xls), interpret the results, and make recommendation from the Case: Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search (KEL 319). Please read the case first and follow the instructions in the following very carefully to do this assignment! Please do the following analyses using the data in the “DoubleClick” sheet
Cross cultural marketing (also known as ethnic marketing) is the practice of marketing to one or more audiences of a specific ethnicity-typically an ethnicity outside of a country's majority culture, which is sometimes, called the "general market." Typically, this type of marketing takes advantage of the ethnic group's different cultural referents - such as language, traditions, celebrations, religion and any other Productivity and quality The productivity and quality of mc donalds is totally hygienic
require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors •Increase usage by existing customers – for example by introducing loyalty schemes A market penetration marketing strategy is very much about “business as usual”. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require
INTRODUCTON As we know business environment is changing rapidly so as trend of marketing and advertising has also changed and is still changing. Long before advertising was only limited till pamphlet and poster on walls. As market of electronics and public demand and taste changed over time. Then company came with new idea to advertise product using film stars and felt they were able to influence public. Social media marketing programs usually center on efforts to create content that attracts attention
MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus, high-speed train. Also, the product that airlines serve is a somewhat typical service. Therefore, it has to be differentiated with marketing processes. All in all, marketing is one of the most elements
a network. [5 marks] The level of automation varies significantly among the NDAS departments and offices. In addition, NDAS is in the process of downsizing to achieve a more cost-effective computer support system. For example, the Sales and Marketing Division has a desktop computer for each of the account representatives. All of these computers are connected
3:30pm - 4pm Coffee Break 4pm - 5:30pm session 3 THE APG GA SOLUTIONS INTERNET > Pierre ALZON* – SNCF.COM Introduction: > Jim FOSTER COO APG Global Associates Airline Distribution Strategy CREDIT CARDS > Ralph KAISER* - CEO – UATP
impact on international marketing decisions and are imperative for success. The key environmental factors are outlined below: Doole and Lowe (2004) stated the key problem faced by international marketers is dealing successfully with the multi-dimensionality and complexities of the international environment. By understanding the environment, companies can implement a successful marketing strategy enabling them to make relevant decisions regarding entry modes and the marketing mix. {draw:frame}