Air India

2719 Words Feb 7th, 2013 11 Pages
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CASE STUDY

ON

AIR INDIA
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OF

BUSINESS PROCES & STRATEGIC MANAGEMENT

Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76)

JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL
KALKAJI,NEW DELHI

Air India Limited (Hindi: एअर इंडिया) is the national flag carrier airline of India, flying a worldwide network of passenger and cargo services. Air India is state-owned, and administered as part of the National Aviation Company of India Limited - which was created in 2007 to facilitate Air India's merger with
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Only applied to around a half of Air India's fleet, the new livery did not succeed, as the Indian flying public complained about the phasing out of the classic colours. The new livery was dropped after two years and the old scheme was returned.
In 1993, Air India took delivery of the flagship of its fleet when the first Boeing 747-400 named Konark and registered VT-ESM made history by operating the first non-stop flight between New York City and Delhi. In 1994 the airline was registered as Air India Ltd. In 1996, the airline inaugurated service to its second US gateway at O'Hare International Airport in Chicago. In 1999, the airline opened its dedicated Terminal 2-C at the newly renamed Chhatrapati Shivaji International Airport in Mumbai.
In 2000, Air India introduced services to Shanghai, as well as to Los Angeles and Newark. On May 2004, Air India launched a wholly-owned low cost airline called Air India Express. Air India Express connecting cities in India with the Middle East, Southeast Asia and the Subcontinent. Air India expanded its international routes to include non-stop flights from Ahmedabad and also expanded its international operations from Bangalore and Hyderabad.
On 8 March 2004, International Women's Day, the airline operated an "All Women Flight" from Mumbai to Singapore.[8] Captain Rashmi Miranda, who became Air-India's first female Commander in November 2003 and Captain Kshmata Bajpai piloted the flight, an