Air Jordan 1 Case Study

This is the Air Jordan 3 “Black Cement”. It was first released in 1988, and since then it has been retroed 4 times. This could be considered the most important sneaker in history as it helped propel Air Jordan, and perhaps save Nike. This particular shoe did for sneakers what the Iphone did for phones. And right now I am sure most of you are thinking… sneakers? I’m sure many of you are questioning how I was even allowed to give a speech in a college event about investing, and that is fair. Perhaps some of you have never even thought about your shoes that much, even though they have been right under your nose for decades. But yes, I am talking about sneakers, and data, and Nike and how they are all related to the future of online commerce and

Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and how much they cost? Believe it or not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets.

Michael Jordan, a man who is idolized for his athletic prowess, once said “I’ve failed over and over and over again in my life and that is why I succeed” (“Michael Jordan Quotes”). 2.5 million dollars is an insane amount of money, so imagine how twenty-one-year-old Jordan felt signing this deal with Nike.inc; who used this as an opportunity to launch the Air-Jordan shoe, with the iconic Jump-man logo on the side. The popularity of these shoes led people to stand in lines and even steal them from others. Jordan’s immense talent earned him over thirty million dollars per season, but his businesses earned him a large chunk of money as well. MJ became the star of the hit movie, Space Jam, and endorsed products such as McDonalds, Hanes, and Gatorade. Three years after his retirement from the NBA, Jordan became an owner of the Charlotte Bobcats, currently the Hornets, becoming the first former player to own a franchise (Dodds, Colin). MJ supports over fifteen different charity cases, and some of them being: LIVESTRONG, Make-A-Wish Foundation, and Special Olympics. His good-natured attitude and morals off the court added with his immense skill on it, firmly place him as one of the best players ever (“Michael Jordan: Charity

Jordan Brand continues to defy technological advances with their new innovative sneaker the Jordan B. Fly. I was blessed enough to test out this one of a kind sneaker at Terminal 23 with special guest Michael Kidd - Gilchrist. If you’re a defensive minded player like Gilchrist, then this sneaker is for you. This sneaker is specially designed for lateral quickness and a quick first step. One of the things I admire the most about these sneakers is the injected pylon in the middle. That gives the sneaker a lightweight cushioning.

Sneakerhead comes from a way never thought and made such a huge difference in the community. The first Air Jordan Sneaker was introduced in the 1985-1986 season, it was a huge hit. The Air Jordan 1 is a legend and a staple

The Air Jordan IV had the same design and had more Michael Jordan/Mars Blackmon commercials with them. They were also popular because they were in Spike Lee’s movie, “Do The Right Thing”. Michael Jordan wore these shoes when he hit “The

It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.

(Footlocker.com) His own shoe, with his own logo, designed specifically for him by Peter Moore was worn every game after being signed. Every game he wore a pair of Air Jordan’s he was fined $5000, but Nike paid for the fines. The Jordan 1 the first Air Jordan’s made were the most expensive basketball shoe at $65. Another 5 shoes designed later the Jordan 6’s were made. Michael wore the Infrared 6’s to his first championship win. Skipping up to the 9’s being made Michael retired to play baseball, but the shoe line went

The year an NBA legend started his professional career, Michael Jordan. He established himself as a very dominant player averaging 28.2 points per game in his rookie year. Soon after that he won the rookie of the year award topping off his first season in the NBA. Outside of the court, Jordan signed off a major deal with Nike shoes called Air Jordans. Which influenced the fashion industry forever. Every company wanted to associate themselves with the next big star. Throughout the decade every company from Adidas to Reebok was throwing their names out there to get into the act this started the so-called “sneaker wars”.

It has been three weeks since I ordered my Jordan Retro V’s. I purchased the shoes online October 17, 2014 and paid $279.99 including shipping and tax. My shoes have just arrived November 23, 2014, and when I opened the box it appeared to be the wrong shoe and shoe size. I opened the box and the shoe size was an 11, but I ordered a size 9.5. I also realized the shoes were Jordan Retro IV's, and I ordered some Jordan Retro V's the Oreo's.

clothing line with the same symbol and quotes or phrases from Jordan himself. Michael has a huge impact and contribution towards the NBA, his team, and all the fans.

I think that that will solve a lot of the problems.” TJ Jacobs, a self-proclaimed Sneakerhead and shoe store employee, offers an explanation to the reason why Michael Jordan releases a limited amount of shoes. “It wouldn’t be an exclusive shoe or as popular if everyone could get it. The shoe wouldn’t have the same value.” Jacob says he not only camps out for shoes for himself, but he buys pairs that he can sell to people who couldn’t get a pair. He says that he once bought a pair of Jordan Galaxy Rookies for $400 and sold them for $600. There is a lot of money and time invested in the marketing and selling of Jordan sneakers, and the brand continues to

Nike opened on August 14 at $113 per share. However, it quickly dropped from $114 per share on August 19 to $103 on August 25. A month later on September 25 the stocks soared to $125, but dropped to $119 on September 29. It rose to its highest point on October 19 at $133 per share. It ended on November 13 at $113 per share ("NKE Interactive Stock Chart Yahoo! Inc. Stock - Yahoo!

Surpassing foot protection since 14 years ago, this previously studs shoe was labeled after Air Force One-the plane that holds the president of America. It was the primary basketball shoe to home Nike Air, modernizing the game for players whereas hastily increasing toehold globally. From the timberland to the runway to the central part of hip-hop traditions. At present, the Air Force 1 continues accurate to its cores with supple, elastic padding and a huge midsole, however the Nike Air expertise gets a backseat to the shoe's rank as an emblem.

Nike uses a price skimming technique for some of their sneakers like the ‘Air Max’. They set up the sneakers at a high price only to lower the price as time goes by. New