Air Jordan Marketing Statement

Stemming away from Jordan personally, it also touches on how the expansion of Nike created issues with regard to race by way of cultural and value-based analysis of black culture and effect that the Air Jordan shoe had on its people. One example of which is shown from the black on black crime that ensued as a result of the marketing of the Air Jordan in the 1990s. Significance in the arena black business is also evident. Obvious significance is shown from the growth of the business of Michael Jordan himself. It shows how a single man can amass wealth starting one-dimensionally as a person with extraordinary athletic talent and transitioning into one who takes the reigns as the leader of his own division of a transnational corporation while still working to his own and his brand's marketability. It's also subtly important to show how the Nike product also spiked the dollar seen by inner city ‘mom and pop' athletic apparel stores, mostly black owned. Chapter 4 touches on the effect of the Air Jordan on inner cities, both good and bad, and even though there was crime and drug money involved with the sales of Air Jordans, it is still hard to ignore the increase of money that resulted as well. Lastly, LaFeber's book provides informational significance of the expansion of global capitalism in the late 20th and early 21st centuries. It not only shows how Nike became the worlds largest company in sports apparel but also how the Chicago Bulls organization increased

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Instagram and Facebook became my most used platform for all things trending and the newest releases. Collecting as well as reselling sneakers has been a hobby of mine since the start of high school. The fact that a sneaker could sell out in seconds and be valued for up to three times its retail price always fascinated me. To the average Joe, the idea of buying a shoe for hundreds of dollars seems absurd. But for collectors like myself and many others in the community, this action was more than necessary to obtain the grail we needed. At the start of my fixation, what I enjoyed most was the process of searching for a sneaker in the right size and condition via eBay, NikeTalk, and many other sites. But as time went on, shoes became tools for making profits that I could use for other necessities. In essence, being a part of the sneaker market and partly wanting to expand it financially to open my own store was where my desire to work in the business aspect of fashion originated from. Though it wasn't long before I transitioned over

Nike isn’t like a stock exchange, there is no central exchange for shoes. In 2014, there were over 50 different online markets selling shoes and that number continues to grow. This means there is a lack of efficiency, transparency, and sometimes even authenticity. Could you imagine if that is how stocks were bought? What if the way to buy a share of Apple stock was to search online and off, and just hope that you would pass someone walking down the street who was wearing Apple stock, not knowing if they had the best price or even if the stock is

It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.

He Gained power and influenced a world of youth through numerous forms on national level coverage. Michael Jordan continues to be a social influence. The Jordan shoe continues to sell at alarming rates when there is a release date for a Retro Jordan. These shoes continue to sell because of his social influence. There was a time when we saw Michael play in those shoes, and now the Jordan shoe brand has not only solidified itself in the game of basketball, but now it is found in almost every major sport. Michael Jordan currently sponsors 21 active NBA players, including Chris Paul, Blake Griffin, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony. These players also endorse Jordan Brand products. The Jordan brand is also sponsored in the WNBA. The Jordan brand is not just for basketball anymore. The shoes are sponsored in other leagues such as the MLB, NFL and NASCAR. The brand has also weaved its way into the sport of boxing with one of the most notable sponsors being Roy Jones Jr. Transcending from a shoe and clothing brand. Again he displays his power to influence without being in the room. Michael Jordan has the ability to inspire followers with devotion and enthusiasm. As stated in Whetten and Carmeon (2011).

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

The Air Jordan by Nike is one of the most iconic sports marketing brands ever introduced and in particular one of my favorite sports brands. Michael Jordan, the founder of Air Jordan, was known for his record breaking basketball skills. He had an insane jumping ability and showed it in the 1988 NBA Dunk Contest when he soared from the foul line all the way to the basket for the slam. Some might say MJ flew the 15 feet to the basket. This ability Michael had set the brand name, Air Jordan.

Nike has started by starting its foundation based on running shoes. However, today Nike has a huge sponsorship with athletics in all major sports. Nike’s huge accomplishment was when they reached a deal with signed Michael Jordan. Soon, Nike released his signature sneaker, Air Jordan 1. Nike accomplished to purchase the original signature basketball sneaker which was the Chuck Taylor All-Star. This product was worn by basketball sensation and hall of fame Magic Johnson. Recently, Nike has solid success of profitable sales growth in its basketball products. Nike sold $340 million worth of its LeBron James sneakers. Also, Nike sold $195 million of Kevin Durant sneakers and $105 million of Kobe Bryant sneakers. Nike soon signed an NBA deal, which

The article “The Economics of Nike’s Air Jordan Brand” written by Faruq Ghadamosi, states, that “Jordan shoe sales rose 17% to 2.6 billion dollars in 2014, according to data compiled by SportScanINFO.” The more people buy jordans, the less money other off brand shoes get. Off brand shoes do the same job as Jordans would do. For example, Sketchers have some shoes that are similar to Jordans and even designs for younger kids.

Last year Nike made 34.3M dollars off of their brand. Shoe companies publish so many new shoes, so their “devoted consumers” can snatch it for a hefty expense. The Macklemore song Wing$, addresses the consumer mindset.

The world of sneakers is way bigger that many people think. “Among just the three major players—Nike, Adidas and Under Armour—sales increased more that $25 billion in 2013, which represented a 47% jump from 2009”(Weinswig). This means It is not just about going to your nearest Foot Locker and choose

Once upon a time there was a boy named John. John’s favorite sport was Basketball. Whenever he turns Eighteen, he went to go to Europe to play basketball professionally for a year. After that year, NBA scouts were looking at him as a potential prospect. He was drafted with the first pick of the NBA draft. Immediately after the draft, several shoe companies wanted him to endorse their product. After several days of mulling it over, he chose Adidas as his product. He signed a lifetime contract with Adidas and has his own shoe line just like Michael Jordan. In the NBA he was the leading scorer and assist leader for 14 years and he became known as the greatest of all time.

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

From the popularity of the Air Jordan, and innovative styles and colors of Nike, a sub-culture of shoe collectors was born. These people search miles and miles and often camp out for these Limited Edition shoes. Nike, knowing that this market exists, will make very limited release of some special shoes known as quick strike or hyper strike editions to cater to this group. These shoes include retro version of styles, the 360 Hybrids, Paul Rodriguez, Rejuvenations, Clerk packs, and many more. Because theses shoes are released in limited quantities and the demand is so high, Nike can sell these shoes at enormous profits.