Air Jordan Vs Converse Essay

I Think Jordans are good shoes. Jordans are good shoes because they have a lot of different varieties , the styles/varieties are basketball , running and some cleats. The supporting of the jordan shoe make them comfortable because they secure your ankles from sprains, pain and other bad things without ankle support shoes.

Air Jordan has been a huge part of the shoe game ever since they first came out in 1985. When Nike first saw Michael Jordan’s performance in college they immediately took action with him he got drafted into the NBA.. With all of his athletic ability not every game did he always play like the superstar he played like as we know him today. Yet his shoes still did sell pretty well for his first and second years playing in the NBA. As the years went by Michaels show performance got way better by averaging 30 points a game, and that’s when his shoes went crazy in selling. Everyday there were about several million pairs of Jordans selling each day. To think that Air Jordan could've never existed after Michael Jordan tried to get his agent to get him a deal with Adidas. But Nike pulled out and got Jordan to sign with them.(Elder, 2013) Nike noticed what a tremendous impact that Jordan had in the NBA. In matter of fact he played so good that Nike wanted to make him his own brand of shoes called Jordan. The first pair of shoes they made called the Air Jordan 1s weren’t selling or changing the game so they had to make a good color that opened people's eye.

Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and how much they cost? Believe it or not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets.

Michael Jordan sneakers are one of the most popular shoe brands of all time, a must have item of the 20th and 21st centuries. Almost everyone has a pair, whether it be sneakerheads or average joes. However they do not come without sacrifice. They should be made cheaper and more available to the public because, people sometimes have to stand in line for days just to get the pair that they want, they are priced from $100 to $300 which is incredibly overpriced compared to the market value of most other shoe brands, and there have been countless cases of violent acts over the Jordan brand shoe due to it’s high price and scarce availability.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

The Air Jordan sneakers series are mostly inspired by stories of success and triumph that were synonymous with Hall of Famer and superstar athlete Michael Jordan. And the Air Jordan 6 "UNC" has also followed in the footsteps of its predecessors as it seeks to go back in time into a chapter of the legend’s life when he was plying his trade at a little known North Carolina colleague team.

Did you know jordan was fined 5,000 dollars a game when he wore his notorious shoes ‘the first shoe he ever made” but he was fined because the refs and the people of the nba didn't think they where basketball shoes. When i first was searching on google for jordan's i came acrossed the price so i thought it would be interesting to do the price of a everyday jordan shoe. After i was looking for a while i found the most expensive pair of jordans out

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

In 1984 Nike was not doing good in sales of selling shoes. Michael Jordan being a rookie in the National Basketball Association (NBA) at the time, Jordan decides to endorse with Nike. The creation of Air Jordans is made. The logo of the Air Jordans was created by Peter Moore. The creation of the Jumpman logo was created by Tinker Hatfield. Hatfield was inspired Michael doing a ballet move when he was just messing around.

To begin, the history of sneakers is amazing and is one of the reasons they are so popular. The first pair of sneakers ever made were made by sticking your foot in melted rubber 3,000 years ago. Modern sneakers were developed in England and then in 1868 only wealthy people could afford sneakers because they were $6 a pair. The United States developed shoes that were very cheap so everyone could buy them. According to text 1 “...the United States advertised an affordable rubber soled shoe that cost just sixty cents a pair.” The first shoes for the olympics were made in 1963 with metal spikes on the bottom. Today sneakers range fro many different prices and some are very expensive. Sneakers have gone through a lot of changes in their history and that is one of the reasons they are so popular.

They would also make online sales to consumers via the Jordan Brand or Nike Web site. Finally they would make private-label sales to large multi-outlet retailers of athletic footwear. The consumers’ demand for this product versus all other athletic footwear differs based on price, styling, and the purpose for which the shoe will be worn. The largest market consists of consumers who buy athletic shoes for everyday purpose. Jordan needed to tap into this market to elevate the demand of his product and he did just that.

Today a shoe is more than something to protect and keep one’s feet warm, it is a fashion statement, an athletic enhancer, rebellion, status, and the ins and outs of coolness. Shoes, mainly athletic shoes have changed drastically throughout the years. From weight, size, look, and comfort ability, Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock, the author of Oscillate Wildly, wrote,

That is what persuades kids to go out and buy Nike produced shoes. All so they can think now I can play like and Lebron James, but that's just my opinion. There are two things I think about Nike. First, all the statements I listed above. Second, although they may sell their shoes for, some might say, unfair prices they do give you a quality product which they have put time into making.

Basketball is a sport that relies a lot on the player’s footwork. You will realize that athletes in basketball normally make sharp cuts, jump around and move in all directions in a quick manner. The player must wear the right basketball shoes in order to do this. This will give the player a god opportunity to succeed in this game. The right pair of basketball shoes will provide the desired protection, traction and avoid injury while on the court. This is the reason why you should pick the right pair of basketball shoes. There are several things that you should consider when choosing the right basketball shoes. These include:

NIKE‘s unique value proposition has been on the innovative design, finesse and quality of their Product line. Innovation has been a constant driving factor of NIKE since its inception.