Westcoast Air Case Study Question 1 - Operating income per flight The operating income can be calculated by looking at the revenues generated and deducting all of the variable and fixed costs that have been allocated per flight (Elliott and Elliott, 2010). This is shown in table 1 with figures founded to whole dollars. Table SEQ Table * ARABIC 1: Operating income per flight Passengers 175 Ticket price (1 way) $325 Revenue per flight $56,875 Variable/allocated costs Fuel $14,000 Food…

MBAA 642 | INDEPNDENCE AIR | ASSIGNMENT 9 - AIRLINE CASE STUDY | | Alois Nyandoro | 3/14/2013 | Dr. Bruce Ellis | A brief history Independence Air started as Atlantic Coast Airline (ACA) on 15 December 1989. It operated as a feeder service as United Express for United Airlines and Delta Connection for Delta Airlines. United withdrew from the contract after ACA labor and management objected to a request for concessions for a lower fee-for-departure agreement. Consequently, ACA reinvented…

13, 2010 To: Air France From: Rob Griffin, U.S. Director of Search Subject: Air France Digital Marketing Campaign I’ve analyzed the profitable paid-search campaign our agency has managed for Air France. Going forward, Media Contacts seeks to optimize performance and ROA dollars spent for SEM campaigns. The following recommendations are based on my thorough analysis and SEM planning that integrates SEO and paid-search marketing. Recommendations To increase Air France’s share of…

Sealed Air Case Study Date:11/14/2011 Section:Monday Ziyu(Vivien) Gong A20269093 Wenxin (Chloe) Liu A20267862 Xinyun (Amy) Qiu A20275778 Yingqiu (Chris) Zhu A20272743 Chongliang (Leo) Zhuge A20266231 Ⅰ EXECUTIVE SUMMARY Sealed Air Corporation is the market leader in coated air bubble products in North America and even Europe. In 1981, the case outlined the most difficult business challenge: the rapid displacement of coated bubble by a technologically inferior yet inexpensive uncoated…

Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations, efficiency of operations, proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum, and have passed…

Narmin Azizli Case Study 2-B TELS 3340 1. What is Marilyn’s responsibility to her present employer regarding her knowledge that several employees are planning to seek positions with the new company? Marilyn is an experienced supervisor, and she is responsible to report if there are any problems with employees. In my opinion, she should inform middle or top management that there is possibility that some employees might leave. By doing this she is not telling on her employees. She is making…

Air Gun Case Situation Analysis: Airgun Products, Inc. (API) is an air gun retailer that mainly sells directly to consumers. We sold our products through our catalog-based phone order sales channel from 1989 to the mid-1990s. In 1995, we decided to take our sales to the internet and created a website. Our product mix included air rifles, pistols, scopes, mounts, pellets, targets, accessories, and other air gun-related items. The air guns we sell either fire steel or lead BB’s or plastic pellets…

Sky Air Inc.: Business Ethics Case Brock A. Reeves University of St. Thomas Summary of the Case Study Sky Air Inc. was an airline with its head office in Idaho Falls. It came into being in 1986. Its founder, Samuel Kaplan, was once an air force mechanical engineer. Apart from his engineering background, Mr. Kaplan was also a talented golf player. Having been born and brought up in Idaho Falls, Kaplan found out that there was a gap in the airline industry there. He believed that the region…

and comforts may result in flyers’ negative perception of the airline. Although a flyer may initially believe a low cost, long flight with no amenities is palatable, it is likely the flyer will end up dissatisfied with lack of options while in the air; again a low cost strategy that is unlikely to remain sustainable in the long-haul market. With AirAsia’s implementation of point-to-point flights, streamlined and simple operations, as well as its unprecedented turnaround time, in the regional market…

Ryan Air Case Study Strategic Management Names: Table of Contents Step 1: Identifying the positioning questions 1.1 Summary of the case pg. 2 1.2 Main Questions & Problems pg. 3 1.3 How was the strategy developed? pg. 3 Step 2: Gathering & analyzing the facts 2.1 Ryan Air Environment Analyses pg. 3 2.2 Ryan Air Strategic Capability Analyses pg. 5 2.4 Ryan Air Competitive Strategy & Business Model Analysis pg. 5 2.5 Ryan Air Stakeholder expectations & purposes Analysis…