Air Tel Case Study

4799 Words Jul 26th, 2012 20 Pages
REPORT ON
BHARTI AIRTEL LIMITED

Submitted to
Prof. A. Nag

Submitted By
Vivek Kumar Gupta (05_F1_129)
Mohd. Imran (05_F1_113)

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CONTENTS
Acknowledgment

3

Executive Summary

4

Introduction

5

Objectives

8

Methodology
Primary Data Sources
Secondary Data Sources

8

Analysis
SWOT Analysis
BCG Matrix
Porter Model
Ansoff matrix
Environmental Analysis
Competitors Analysis

12
16
17
18
19
21

Findings

25

Recommendations

26

Bibliography

27

References

27

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ACKNOWLEDGEMENT
There are many people who have been of enormously help in the preparation
…show more content…
Other shareholders with more than a 1% stake were: Citi Group Global
Markets Mauritius Pvt Ltd (2.99%); Europacific Growth Fund (2.04%); Morgan
Stanley & Co International Ltd (1.93%); CLSA Merchant Bankers Ltd A/C Calyon
(1.33%); Life Insurance Corporation of India (1.34%); and, The Growth Fund of
America Inc (1.11%).
Sunil Bharti Mittal, the founder-chairman of Bharti Enterprises (which owns
Airtel), is today, the most celebrated face of the telecom sector in India. He symbolises the adage that success comes to those who dream big and then work assiduously to deliver it. Sunil Bharti Mittal began his journey manufacturing spare parts for bicycles in the late 1970s. His strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, Bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services.
Bharti Enterprises accepted every opportunity provided by this new policy to evolve into India's largest telecommunications company and one of India's most respected brands. Airtel was launched in 1995 in Delhi. In the ensuing years, as

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5

the Airtel network expanded to several parts of India, the brand came to symbolise the very essence of mobile services.
Product
Airtel provides a

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