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Airasia Case Study

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AirAsia: “Now Everyone Can Fly” I. Introduction
AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years, AirAsia has proven that low-fare airline models such as Southwest’s, Ryanair’s, and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains, can the low-fare model continue to succeed and grow in Asia?
With the corporate philosophy of “Now Everyone Can Fly,” AirAsia has paved the way for low-cost aviation through “innovative solutions, efficient processes and a passionate approach to business.” More people around the region are …show more content…

Ryanair and AirAsia had negative comments about rude staff and bad customer relations.
For global expansion, AirAsia scored highest; they have expanded globally, adding long haul flights to their (as well as their subsidiaries) products. Ryanair only serves locally while Southwest serves in USA and Mexico.
AirAsia had the most extensive list of features including pre-order meals, online entertainment for long-haul flights, and a 15kg free check-in baggage weight. Ryanair charges for each check-in baggage but provides television screens for each passenger seat. Southwest Airline also has free check-in baggage; they have no entertainment systems; they serve nuts instead of meals. b. Opportunities

Long haul flight is a trial to get undeveloped market share. Offering low-fare long haul flights will tap into an entirely different market. This will cater to people with low budget but wants to travel outside the country.
Companies can differentiate themselves from traditional LCC model by adding customer services or operation as full service airline with low fare. The airline could add features (with extra charge) to be able to differentiate themselves from other low-cost airlines. This could include full meal offerings, entertainment devices, or on-air duty free shopping. “ASEAN Open Skies” allows unlimited flights among ASEAN’s regional air carriers (should have taken effect since December 2008). This is a good opportunity to offer new

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