Airbnb Strategy Study

With recent economic crisis (2008), people globally tend to spend less of their money on travel. Regarding the hospitality industry, they would rather look for cheaper accommodation or room. With the crisis also affecting companies, business travelers are keener to find cheaper rooms or apartments to limit their changes.by offering cheap rents, AirBnB is offering an alternative solution to people and businesses, and is a good response to the crisis.

Airbnb, Inc. operates an online community marketplace for people to list, discover, and book accommodations worldwide via online

The differentiation strategy aims at creating a service that is unique. The key is to be viewed as valuable by the customer. According to Porter corporations should not focus their corporate energy into being better than their competitors, instead, try to be different. Benchmarking the competitor can result in what Porter describes as the competitive convergence, where, to the customer, everyone looks like everyone else. For”Broadway’s Café” to stay competitive in 21st century their strategy should be about performing different activities from rivals or similar activities differently.

3. Make It Easier to Reject Renters: When a renter sends a request to a host to use their

In today’s society, there is still an excessive amount of prejudice related to ethnicity, religion, gender, and sexual orientation. This discrimination happens everywhere including workplaces, schools, movie theaters, malls, and even at your own house when you eat supper with your family. Not only does our society often discriminate those seen as different, but our newly-elected president, Donald Trump is even treating these groups poorly. According to the article “Trump's Immigration Order Is Legal-For Now,” “On January 27, President Trump contracted an Executive Order which stopped immigration for one hundred and twenty days. This Executive Order momentarily banned legal immigrants from seven

Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.

TripAdvisor is the world’s largest travel site, it enables potential customers to see other opinions before they part with their cash. TripAdvisor has over 60 million visitors per month looking through over 75 million reviews of hotels and restaurants. The site operates in 30 countries worldwide making it a powerful and unstoppable force. Tripadvisor.co.uk (2013) The next review site that even comes close to TripAdvisor is booking.com with a mere 14 million reviews per month compared to the review giant of TripAdvisor.

Porter’s typology discusses the strategies of low cost, differentiation, and focus (Parnell, 2008). The three strategies can be used by any business, but Porter suggests that a company should choose only one of the three types of strategy because, otherwise, risks could be involved along with the waste of resources. Furthermore, Porter’s typology states that management has to make a choice whether to put its focus on a part of the industry or the whole industry. Secondly, Porter’s typology requires management to choose between a low-cost strategy or a differentiation strategy. However, Papa John’s combines the low-cost with differentiation in order to set its strategy. Papa John’s is classified in the restaurant industry, but also falls into the category of specialty eateries, and then fast food. By choosing the strategy of offering only fresh ingredients and dough made fresh

The typical Airbnb host occasionally rents out only the property in which he or she actually lives. About 80% of Airbnb hosts rent out the home they live in, and the typical host earns US$4,600 per year by renting 33 nights per year. And 63% of the hosts said that Airbnb income helped them pay bills they would otherwise struggle to pay. The average age is between 25 and 44 years and 45% is higher educated having at least a bachelor degree (Learnairdna

With this information a key question to ask when conducting a strategic analysis of Maverick Lodging can be formulated. Does the current balanced scorecard completely parallel the overall objectives and strategic goals of the organization? The answer is no. Maximum differentiation will not be produced. As a result, growth will not be maximized. This represents the main issue with the case discovered by this strategic analysis. The following issues are all responsible for the failure of the balanced scorecard to reach the company’s strategic targets.

There are two schools of thought pertaining to how firms should choose the competitive strategy that best suits them. One is of the opinion that firms should choose one of the generic strategies and commit all resources to making it work. Porter belongs to this category. They believe that the value chain necessary for cost leadership is quite different from that of differentiation strategy and that while differentiation deals with better quality, cost leadership deals with lowering costs wherever possible.(DESS and DAVIES 1984) What porter articulated here is that there is need for strategic clarity.

Strategic risk arises out of volatility in the hospitality industry, market changes and challenges to brand and reputation;

Having just analyzed the general environment surrounding the upscale and luxury hotel industry, the next step in determining whether such an industry is attractive or not is to conduct an in depth external analysis of the threats and opportunities facing the industry. Thanks to the help of Michael Porter and his Five Forces Model, this analysis is not nearly as difficult or as time consuming as it may seem. According to Porter, there are five forces which determine the competitive intensity and therefore attractiveness of a market. These forces include the threat of entry, the threat of rivalry, the threat of substitutes, the threat of buyers,

As a primary worldwide provider of travel-related services such as rentals, lodging, conference facilities, and timeshare exchange, Wyndham Worldwide has overcome inconsistent branding strategy, unstable mergers, and acquisitions, as well as the 2008 economic recession to retain its top position in the industry. An internal and external analysis of the company, opportunities, and threats faced by the firm, its competitive advantage, and a strategic focus reveal the issues that need to be addressed henceforth for it to remain relevant in an increasingly competitive global market. The paper provides a problem statement, alternatives, and recommendations that Wyndham Worldwide can engage.

Essentially, the marketing manager will seek to understand how a competitive advantage may be gained over other competitors (Lemon et al 2002). Figure 1 shows that Hilton Hotel Corporation is one of the leading hotels in the world. Nevertheless, as a newer hotel in Melbourne, Hilton is facing some serious challenges from competitors such as Grand Hyatt Melbourne and Sheraton Melbourne. Grand Hyatt Melbourne has completed its four year refurbishment project. Meanwhile, Sheraton Melbourne Hotel will launch a new full service as part of a 2013 development, combining hotel services with up-market residences and boutique retail (Melbourne Planner’s Guide 2011-2012, 2011). It is critical for Melbourne Hilton Hotel to understand visitors’ wants in order to satisfy visitors. In addition, Melbourne Hilton Hotel needs to have a good understanding of the competition in